Career Magazine

Wedding Planners – Choose Marketing Methods That Are Right for You

By Sharonhill @sharonhill

Which Marketing Methods are Right for Your Wedding Planning Business?

Happy Wedding Wednesday! Here’s an easy-to-follow tip to help you with your marketing.


As you’re determining how you’ll market your new wedding planning business, remember to only select marketing methods that you’re willing to commit to doing over a long period of time.

For example, if you decide to set up a blog to market your business, you’ll need to commit to blogging on a regular basis, at least two to three times a week. This way your blog will get noticed by the search engines and attract brides who will continue to read it for your valuable new content. However, if you set up a blog and only post once a month or less, you won’t attract a following and you’ll just feel guilty for not following through. This means blogging isn’t right for you.

Or, if you decide to exhibit in bridal shows and wedding fairs, you’ll need to have plans in place to follow up and stay in touch with emails and/or mailers. When you do this, you’ll be at the top of brides’ minds when they are ready to hire a wedding planner. If you don’t stay in touch, you’ll be frustrated because the time you spent exhibiting will not bring you many clients.

The bottom line, your marketing methods will only work when you do them the right way. You need to so choose ones that you’re willing to commit to in order to reach the brides you want.

And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”

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