Still looking for more ways to promote your wedding planning business during this holiday season? One easy way to do it is by sending holiday cards. Reaching out to former clients and the wedding vendors you’ve worked with in the past with a holiday card will remind them of the great job you do planning weddings and help you get referrals.
Here’s are 5 steps to promoting your business with holiday cards:
1) Use snail mail
Sending cards in the mail, rather than an email shows you took the time to do something personal and, because few people send cards, yours will truly stand out.
2) Write a personal message
To a couple whose wedding you planned, mention something special that you remember about the wedding, thank them for the opportunity to work with them and wish them a happy holiday.
For a card to a fellow wedding vendor, mention a moment you shared while working together on a wedding.
3) Don’t make a sales pitch
Resist the urge to remind people you’re available to plan weddings and that you want referrals. And, please don’t include a business card.
This is just a time to express gratitude for the opportunity you had to work for them or with them and wish them well for the holidays and New Year. This type of message will do more to get you referrals then a full-blown sales pitch.
4) Keep it short
People aren’t interested in reading a letter telling them everything you did during the year. Just write a few personalized sentences and sign the card.
5) Do it now
You still have time to purchase cards and get them in the mail. Consider New Year’s cards instead of holiday or Christmas cards if you need a little more time to get them done.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
