As a new wedding planner, have you created an identity for your business on social networks and begun actively using the sites for marketing your business?
Brides check these sites to learn more about wedding planners so it’s important for you to present yourself as a professional and actively market your business on these sites.
Here are 5 tips for attracting and impressing brides on your social networks. (I’m not affiliated with them or any of the applications I mention.):
1) Set up business accounts where available
Set up a Facebook business Page using the name of your wedding planning business. A business Page gives you the opportunity to see the results of your posts and learn some statistics about your readers.
You can also get a business account on Pinterest so you can gather important data about the popularity of your pins. If you already have a personal Pinterest account, you can switch it to a business account or you can start a new, separate business account.
2) Make sure you use a photo of yourself, not your logo, for your profile
Brides connect best with a person, not a logo, so be sure to use a professional photograph of yourself on your sites.
3) Update frequently
You will get noticed more if you post , tweet and pin a few times a day. Use an app such as Buffer to help you share your content at the best possible time for your followers on Facebook, Twitter, LinkedIn, and Google+.
You can use Viral Tag (formerly known as Pingraphy) to schedule pins on Pinterest.
4) Post relevant information using keywords
Don’t post a lot of self-promotional messages asking brides to hire you. Instead, determine topics that interest your brides and share tips, photographs and links to articles that would help them recognize you as an expert who understands them and can meet their needs.
5) Remember that your potential clients are watching
It’s fine to reveal your personality but be careful how much you share. You always want to appear professional so don’t post comments or photographs that are too personal or would be considered controversial or in poor taste. And, of course, never gossip about any brides or fellow vendors on any of your sites.
While it’s important to be active on social networks, they are not substitutes for having your own website and/or blog. You don’t own the information you post on these sites and your accounts can easily be shut down if the companies see any infringement on their policies.
