We’re days away from the most popular wedding proposal day of the year, December 24, Christmas Eve. Millions of couples will become engaged on that day and you’ll want them to be able to find you when they’re ready to hire a wedding planner. So, it’s important to keep marketing your wedding planning business through the holidays, but you may think you don’t have the time because of the demands the season has on your life.
Not true! If you can get yourself to focus on your business for at least 15 to 20 minutes a day, preferably in the mornings before you lose track of time, you can do it.
Here are 5 quick and easy marketing tasks that will help you attract newly engaged brides:
1) Update your website
Is it easy to navigate from page to page? Are there photographs of recent weddings you have planned along with testimonials? Are the benefits of using your services clear? Have you mentioned how you are unique and different from other wedding planners? Are there links to your social media sites and are they all working?
If the answer to any of these questions is “no,” take your focused time each day to make the changes needed to attract the brides you want.
2) Complete all of your social media profiles and bios
Check all of your accounts and make sure the information is complete and up-to-date. You should have a brief description of how you help brides, your contact information and links to your website or blog where people can go to find out more about you and your business.
3) Post to your Facebook Page
Do at least one post a day. Talk about 2016 wedding trends, offer wedding tips, show photographs of the weddings you have planned and repost photos and articles from other Facebook wedding Pages.
4) Pin and repin on Pinterest
Daily, choose 5 to 10 photos and articles that represent the style and information the brides in your niche want and pin them to your boards.
5) Create podcasts
Podcasts are very popular right now and you can easily create them using the voice recorder on your smartphone or tablet. Record yourself giving wedding tips and other information that would be valuable to newly engaged brides and upload them to your website and/or use a service such as Podbean (I’m not affiliated with them) to host your podcasts and get more visibility.
These are just 5 of the many marketing tasks you can accomplish in a short period of time when you get focused.
For more help on marketing during the holidays and beyond, pick up my Kindle book, Become a Top Wedding Planner – Marketing during Engagement Season.
