If you just started your wedding planning business, or if you’re experiencing a slow time, you might be tempted to offer discounts. Here are 4 reasons why it’s not a good idea:
1) Brides will believe you offer low quality services
When you discount your services, brides will think you haven’t been able to sell your services at full price because you aren’t any good. By charging what you’re worth, brides will recognize that your services are valuable.
2) Brides who demand discounts are often difficult to deal with
You might think giving brides discounts would get them to appreciate you more, unfortunately, the opposite is usually true. They’re often the most demanding clients you’ll have because they’ll believe that everything you offer is negotiable.
3) You’re probably already priced way too low
I’ve found that many new planners, and those who are struggling, aren’t confident about their talents or they’re underestimating the amount of time it takes to plan a wedding and don’t charge what they are worth. Does this sound familiar?
4) You’ll start to resent your brides and your wedding planning business
It can be depressing to work for less money than you know you’re worth and that can make you feel angry with your clients. Also, when you constantly offer discounts, your business struggles financially and you’ll feel as if you need to give up your dream of becoming a top wedding planner because you aren’t making a living.
Instead of selling your services by offering discounts, sell brides on the value of your services and the benefits they’ll receive they hire you.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
