If you’re like many new wedding planners, you’re offering new brides free consultations to give them a chance to know, like and hire you. But, with many wedding planners offering this free service, you need to stand out above the competition to get to talk to the brides you want.
Here are 3 ways to get brides to choose you as the wedding planner they want to talk to:
1) Offer your free consultation around a specific topic
Most wedding planners just advertise a “free consultation.” Instead, find a specific aspect of wedding planning that keeps the brides in your niche awake at night and offer your consultation on that topic.
If, for example, many brides struggle with really knowing what they want their wedding to look like because Pinterest has made them feel overwhelmed and confused. So, you could offer a free session to help them named, “Create a Clear Vision of Your Wedding.” They would find this topic appealing and it would give you an opportunity to share the benefits of your services.
2) Tell brides what they will learn from your consultation
Create a list of things you’ll do together. For the example above you could tell them:
- We’ll review your ideas and help you get clear a clear vision of your dream wedding
- We’ll discuss the steps you need to take to make your dream come true
- We’ll create a checklist together to help you get started
3) Let brides know the value of your “free consultation”
Market the importance and high value of your consultation. You’re a professional wedding planner who can give wedding planning advice and guidance that their friends and family cannot. And, your consultation is personalized, so they can’t get the same help from a book or a wedding website.
Your free consultation need not be long. First, spend a few minutes getting to know the bride and groom. Next, discuss the things you told the bride you would review in your meeting then close by tell her the benefits of working with you to get the wedding she wants.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
