Very often, new wedding planners attract the wrong brides – these are brides who don’t want to pay them or demand deep discounts. This can happen if you don’t correctly market your wedding planning services.
Here are 3 ways you can avoid attracting the wrong brides and start attracting brides who will value you and the services you offer:
1) Don’t market to all brides
It’s tempting to reach out to every bride in your area in hopes of getting a few brides to notice you. But if your marketing messages try to reach every bride, you’ll easily appeal to the wrong brides. You want to target a specific group of brides who would value you, create the services they need, then write marketing messages that make them think, “that wedding planner knows what I need. I want to hire that planner”.
2) Market your services to your target brides
Online – Find out what blogs your target brides read and what social media sites they follow, then make sure you have a strong presence on those sites. Post interesting and relevant information on your sites, don’t just make sales pitches for your wedding planning services. Then go to blogs and social media sites your brides visit and make positive comments so they can see you there.
Offline – Join fitness clubs, social clubs and professional organizations in which your target brides are members. Get to know them and let them get to know you before making any sales pitches.
3) Don’t waste your time on brides who aren’t interested
Don’t spend any amount of time begging the wrong brides to hire you. If they don’t want to pay you what you charge, don’t discount your rates and don’t bother trying to change their minds. Thank them for their time and move on. I know this may be difficult to do when you may be struggling to get clients, but these types of brides turn out to be a lot more trouble than they are worth.
Have confidence that you’re a valuable wedding planning professional and invest your time, energy and money only in brides who value the skills, knowledge and expertise you offer.
And if you want help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
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