Whether a bride meets you online or off, she’ll spend time looking at your social media sites and your website to get to know you before she hires you. Make sure you give her a good impression with an online profile and biography that tells her you’re an experienced professional and not a new wedding planner struggling to get your first clients.
Here are 3 rules to follow to create a good impression with your online profile:
1) Use a professional quality photograph
You should have a professional photograph of yourself on all of your social media profiles and your website and/or blog. Too often, I see stock photos of wedding rings, brides or a wedding cake instead of a headshot of a professional wedding planner. A bride wants to see what you look like so show her professional, friendly smiling face.
And don’t forget to use the same photograph on all of your online sites so brides can be sure they have the right person.
2) Write a profile or bio that highlights your wedding planning expertise
Think about what the bride you want to attract is looking for in a wedding planner then fill your social media profiles and website “About Me” page with information telling her how your background and skills can meet those needs. Avoid writing about achievements that aren’t relevant to your work as a wedding planner, those things won’t entice a bride to hire you. And don’t talk about being new to the business.
3) Make sure all of your social media profiles are complete
Don’t just put in your name and company name and leave the rest blank, actually finish filling out the profile information on each of your sites so brides can get to know you. Think of the profiles as marketing tools and use them to sell your talents and skills to brides.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
