As a wedding planner, the more you know about the brides you’re trying to reach, the easier it is for you to not only create the services brides will buy from you but also the marketing messages that will attract the attention you need to get hired.
Here are 10 things you should know about the brides you want and why you need to know them:
1) Their age
20’s, 30’s, or 40’s or beyond, each will have different wedding planning needs.
2) Where they live
Knowing if you’ll be working with local versus destination brides will help you choose the right marketing methods you need to reach them.
3) Their profession
Many wedding planners are very successful targeting brides in a specific industry.
4) Their approximate income
Do they have the budget to afford the wedding they want?
5) Where they shop
This will provide insight into their style and budget.
6) Their leisure activities
Dance, sports, crafts, politics, etc. Knowing this will help you know where to find them.
7) Their favorite social media sites
Facebook, Pinterest, LinkedIn, Twitter, Tumblr, etc. Put your posting time and energy into the site(s) they visit the most.
8) Their favorite foods
Fast food, food truck fare, ethnic, organic, gourmet, etc. Network and find the caterers who can deliver the types of foods they would want at their weddings.
9) The organizations they belong to
Hobby groups, charity organizations, professional trade organizations, etc. You may want to join the same organizations so you can meet them and get to know them better.
10) Their biggest wedding planning problems
You can create and sell them the services that are the solutions to their problems.
And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
