Whenever a wedding planner writes to me and includes their social media account information in their signature, I always look at their bio. This gives me great insight, to not only who they are but also what information they think will interest brides and I notice that they often get it wrong.
In my Q&A today I offer tips for writing a bio that will help you attract brides.
Question
I am having a problem trying to figure out what to say in my bio for my social media accounts. Do you have any suggestions for a good bio?
Answer
I see many new wedding planners making the mistake of thinking their bio is all about telling potential clients everything about themselves and how much they love weddings. Actually, a wedding planner’s bio is a marketing piece written to get a bride, who may be visiting your website or social media site for the first time, interested in contacting and hiring you.
Here are 8 questions your bio should answer and tips that will help you give it a professional touch you need to have to attract more brides:
1) Who are you?
2) What do you do?
3) What are some examples of what you have done as a wedding planner?
4) Who do you help?
5) What are some wedding planning problems you have solved or can solve for your clients?
6) What degrees, certificates and awards have you received that are relevant to your work as a wedding planner?
7) What makes you unique?
8) What is your contact information?
Important Wedding Planner Bio Tips:
~ Put important information first – people don’t always read everything so you need to capture their attention in the first paragraph.
~ Keep it short – some social media sites have specific word counts so you might be limited as to what you can say. Even if you don’t have a limit, keep it short by providing a high-level overview of your background and experience that would make a great impression on a bride.
~ Don’t call attention to the fact that you’re a new wedding planner – and don’t talk about how you planned your own wedding and decided to become a wedding planner. A potential client wants to know about your work with other brides.
~ Include a photo of yourself – brides want to know what you look like so don’t just use your logo or a photo from an event on your website and your social media sites.
~ Edit before posting – share your bio with someone else before you post and/or read it aloud to make sure it makes sense and has relevant information.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
