Career Magazine

Wedding Planner Q&A – “I Have 5,000+ Facebook Fans, Why Aren’t Brides Calling Me?”

By Sharonhill @sharonhill

Facebook Marketing for Wedding Planners

Ever been jealous of other wedding planners who have thousands more Facebook fans than you do because you thought it meant they were more successful than you? As it turns out, they may not be doing as well as you thought, as you’ll learn in today’s Q&A.

Question
I have over 5,000 fans on Facebook but I have not received a single call from a bride. What do I do? I’m starting to get discouraged.

Answer
Unfortunately, having a lot of Facebook fans doesn’t mean you’ll have a lot of clients, but it can mean that you have a lot of leads that you can turn into clients. However this is only if you are attracting the brides that you want and giving them the information they are looking for that establishes you as a wedding planning expert.

I’ve taken a look at your Facebook page and here are 4 tips that will help you and other new wedding planners:

1) Focus on weddings

I found very few posts that were about weddings on your page. Like many new wedding planners you have another business and yours appears to have something to do with children’s parties. Many of your fans may actually be people who want tips for those types of events.

While there isn’t a problem with planning other types of events, brides are only interested in knowing about weddings. They won’t scroll down through lots of other types of posts to find what they want. Create a separate page for brides to “like” and learn about your wedding business.

2) Don’t talk about any other jobs you have

While you are new and building your wedding business, you may have a full time job doing something totally different to support yourself. However, don’t talk about it on your business page. A bride is looking for someone who can focus attention on planning her wedding.

3) Tell fans where you do business

If you want to attract brides who want to get married in your local area, then tell them where you’re located and post information and photos of weddings you have planned in your area. While you don’t want to give away the names of all of the wedding vendors in your network, you may want to occasionally feature a local wedding vendor in a post and ask them to share a few wedding tips. Ask them to do the same for you.

4) Don’t rely on Facebook alone  

Network! Network! Network! This is the holiday season and you probably have more opportunities now to attend social events than you do during any other times of the year. So get out and meet people and let them know the benefits your services so they can refer you to brides they know.

And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected] I will answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME