When you first become a wedding planner, creating a tagline for your new business probably isn’t at the top of your list of things to do. But a tagline is actually a great way for you to quickly tell potential clients who you are and what you do, especially if the name of your business doesn’t make it clear that you’re a wedding planner.
Here’s a question from a new wedding planner who is ready to write a great tagline.
Question
I started a wedding planning business and I need a tagline. How do I write one? Please guide me because I am new.
Answer
It’s a great idea to have a tagline, it can tell people about your business and your benefits and differentiate you from other wedding planners. A good one is short, catches the attention of potential clients and is memorable.
These 6 steps will help you create a great tagline:
1) List every word that you can think of that describes your business and the services you offer
Examples – plan, organize, design, consult, coordinate, help, etc.
2) List all the ways your services benefit your brides and grooms
Examples – save time, save money, relieve them of wedding planning stress, help them have the weddings they envision, etc.
3) List your unique abilities and services
What do you know how to do or what can you offer that makes you different from others who plan weddings or from couples trying to DIY?
Examples – you have a background as a florist and can help with wedding decor, you have a background in catering and can assist with menu selection, etc.
4) List the different names you would use to describe your clients
Examples – brides, grooms, couples, gay couples, black brides, Asian brides, Christian couples, etc.
5) Brainstorm
Using words from your lists, put together some taglines. You can also get ideas from websites of others in the wedding industry, but please don’t copy anyone else. Your tagline must be unique.
6) Test
Take your best taglines and ask friends for their opinions and suggestions. This will help you see if your tagline is simple, easy to understand, easy to say and makes it clear why a bride should hire you.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
