With the ability to be anonymous on the Internet, unhappy brides have easily posted unfair negative reviews about their wedding planners. But, wedding planners have been able to bounce back from them and get new clients.
Today I offer tips for improving your online presence to help you attract more brides whether you’ve received a negative review for just want more business.
Question
I’m a destination wedding planner. I have been planning events and weddings for over 8 years. However, last year I received an unfair bad review that was posted on several wedding sites and my business has been hurting ever since. I have considered launching a new brand helping brides and grooms find the right location for their wedding. My biggest challenge is finding the brides!
Please visit my website, read my blog and tell me how I can reach more brides.
Answer
Sorry to hear you had a bad review, I hope you reached out to the bride to see if there was something you could do, if appropriate, and contacted the wedding sites and tried to get the review removed.
One of the best things you can do to overcome getting a bad review is have a lot of positive information about your business online. Be sure you post any testimonials you’ve received and encourage brides to post their favorable reviews. Also, make sure you have a lot of content on the web, such as blog posts, articles and videos, to stop the bad review from coming up high on Internet searches.
Here are 5 ways you can get more visibility and attract more brides:
1) Consider changing your URL and/or using a different business name
The URL and name you are using have nothing to do with destination weddings. In fact, they seem to refer to your own wedding. Think about the brides you want to reach and the words they would use when searching online for a wedding planner who specializes in your country. Then create your URL and/or business name based on those words.
2) Show brides your best work
You have a great deal of information and photographs about your own wedding on your blog. Instead, show potential clients photos from the weddings you’ve planned in the past eight years. They’ll want to know how you have helped other brides.
3) Write more blog posts
Your blog has some great wedding tips that could attract many brides but you have very few posts and your last one is a few months old. Posting more frequently will help your site get more visibility.
4) Keep your social media accounts up-to-date
Your blog links to your social media accounts and I noticed it’s been well over a year since you used Twitter. Only link to sites where you post frequently or a bride seeing it might think you’re out of business.
By the way, it’s ok not to be active on all of the social media sites, find two that you’re comfortable with that your target brides use and focus your time and energy on only those two.
5) Remember “WITFM”
Brides look at your information with the thought, “What’s In It For Me?” You need to show and tell brides what you and your services can do for them, not just have a list of what you do, so they’ll want to contact you to learn more.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
