Themarioblog

LATEST ARTICLES ( 1384 )

• Financial Times’ New Tablet App: Easy to Use, but is It the Shape of Things to...

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 8. TAKEAWAY: It’s a new iPad app for the Financia... Read more

  Posted on 05 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Here is a Duck That Nobody Should Unchain

  

  TAKEAWAY: In Paris, Le Canard Enchāiné is the newspaper that is not afraid to be like newspapers once were: hard hitting, influential, edgy, one section,... Read more

  Posted on 04 April 2013 MEDIA, SOCIAL MEDIA, TECH

• New York Magazine’s New iPad App: Lean Forward, Lean Back and Get a Bite of...

  

  TAKEAWAY: It’s a sort of coming of age for the print mag that goes tablet, and New York Magazine shows us the way. Functionality, usability and a no nonsense... Read more

  Posted on 03 April 2013 MEDIA, SOCIAL MEDIA, TECH

• It’s Time to Do More Experimenting with Advertising in Print

  

  TAKEAWAY: It’s definitely time for local and regional newspapers everywhere to do more with how they present advertising. Here are two newspapers that are tryin... Read more

  Posted on 02 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Don’t Let Anyone Fool You on April Fools Day Today

  

  TAKEAWAY: It is a day for foolish jokes and hoaxes, but some smell too much like a joke to carry any weight. PLUS: New York Magazine unveils new iPad app today... Read more

  Posted on 01 April 2013 MEDIA, SOCIAL MEDIA, TECH

• The Washington Post’s New Tablet App: Highlights and Disappointment

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 1 TAKEAWAY: The first Washington Post tablet app... Read more

  Posted on 29 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Designing for the Touch Screen Generation—think Pop Ups

  

  TAKEAWAY: They are called the touch screen generation. They have high expectations, low to zero patience for static content on a digital platform, and they are... Read more

  Posted on 28 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Hail to That Creative Director (it Was About Time)!

  

  TAKEAWAY: As titles go, newspapers have always had trouble associating the word “creative” with what happens inside a newsroom. Until now, that is. Read more

  Posted on 27 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Role and Performance of Journalism Schools Will Always Be Topic of Debate

  

  TAKEAWAY: Should journalism schools offer the foundations of the practical and the ethical aspects of our profession? Or, should they be constantly updated to... Read more

  Posted on 26 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Moving Across Platforms with Ease

  

  TAKEAWAY: It’s a fact about today’s media consumer: we have options as to where to get our information, and sometimes two platforms with similar content lie sid... Read more

  Posted on 25 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Take a Second Look at What You Could Do with Print Ads

  

  This is the weekend edition of TheMarioBlog and it will be updated as needed. The next blog is scheduled for March 25 TAKEAWAY: Time to start experimenting... Read more

  Posted on 22 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Variety’s Quasi Sunset

  

  TAKEAWAY: Variety, that daily newspaper with one of the world’s most enviable beats—- Hollywood—will not print daily starting Tuesday. Read more

  Posted on 21 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Power to Designers’ Message: Be Ready to Break Those Rules

  

  TAKEAWAY: With a title as provocative and inspiring as Power to Designers, the conference in Warsaw, Poland, took participants through the paces of the role of... Read more

  Posted on 20 March 2013 MEDIA, SOCIAL MEDIA, TECH

• The Handwritten Letter. The Circus. The Newspaper.

  

  TAKEAWAY: These are a few of my favorite things, as well as three sources of nostalgic commentary these days, all considered to be areas in decline, depending o... Read more

  Posted on 19 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Tablet Users’ Preferences: Two Studies, Two Conclusions

  

  TAKEAWAY: Two studies about the behavior of news app tablet users, two different outcomes, and some points of similarity. How do Poynter EyeTrack Tablet and... Read more

  Posted on 18 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Project Nostalgia: Some Ideas Pass the Test of Time, While Others, Well, Not So...

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 18 TAKEAWAY: This is my last installment (for now... Read more

  Posted on 15 March 2013 MEDIA, SOCIAL MEDIA, TECH

• How Announcement of New Argentinean Pope Became the Ultimate Textbook Example...

  

  This blog will be updated as needed as we would like to add images of printed newspaper front pages covering the new Pope’s announcement Update #3: Wednesday,... Read more

  Posted on 14 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Project Nostalgia 2: Reentering the World of La Nueva Provincia

  

  TAKEAWAY: After 34 years since my first visit here, I am back in Bahia Blanca helping the team of the iconic regional Argentine daily, La Nueva Provincia, to... Read more

  Posted on 13 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Project Nostalgia: the Rethinking Argentina’s La Nueva Provincia

  

  Project nostalgia: the rethinking Argentina’s La Nueva Provincia TAKEAWAY: Thirty four years after my first redesign for La Nueva Provincia, I am back in Bahia... Read more

  Posted on 12 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Tablets: That Lean Back Couch Experience

  

  TAKEAWAY: New research from Adobe Digital Index makes it clear: tablets gain popularity, becoming more popular than smartphones and allowing for more in-depth... Read more

  Posted on 11 March 2013 MEDIA, SOCIAL MEDIA, TECH