Themarioblog

LATEST ARTICLES ( 1384 )

• Digital Natives Prefer Print. Who’d Know?

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 2 Why digital natives prefer reading in print.... Read more

  Posted on 27 February 2015 MEDIA, SOCIAL MEDIA, TECH

• The Guardian: Four Candidates for Editor and Their Manifestos

  

  It is a rare opportunity, indeed. At The Guardian, four candidates for the title of editor in chief present their views about the state of journalism. Must read. Read more

  Posted on 26 February 2015 MEDIA, SOCIAL MEDIA, TECH

• And the Oscar Goes to Times of Oman for Best Pages

  

  Now that we know who the winners are for Oscar 2015, let's review these pages from the Times of Oman which show us why the combination of creativity and hard... Read more

  Posted on 25 February 2015 MEDIA, SOCIAL MEDIA, TECH

• At the NYT:  Digital First More Than Just a Catchy Phrase

  

  “Change is in the air at the Times,” reports the Times Insider Weekly Wrap. Big change it is for the brand with all the news that’s fit to print. What took... Read more

  Posted on 24 February 2015 MEDIA, SOCIAL MEDIA, TECH

• The New York Times Magazine: a Celebration for Print—-and Some Key Lessons

  

  It’s here. Yes, the new The New York Times Magazine has arrived in its new design. It is, no doubt, the most discussed magazine redesign of the season. While... Read more

  Posted on 23 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Content Studios Gain Traction—so Does the Debate About Them

  As native and sponsored advertising become more popular with newspapers and magazines worldwide, we are seeing the rise of content studios often populated by... Read more

  Posted on 20 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Print Summit in Frankfurt April 21

  

  I am honored to be invited as one of the speakers at the Horizont Print Summit scheduled April 21 in Frankfurt, Germany. It's all about the renasiisance of... Read more

  Posted on 19 February 2015 MEDIA, SOCIAL MEDIA, TECH

• The New Yorker Turns 90 with Lesson on Its 9 Covers

  

  The revered magazine, The New Yorker, is entering its 10th decade. To celebrate, a series of covers that play upon the iconic image of Estace Tilley, the starch... Read more

  Posted on 18 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Nuri Ducassi: Tips for Keeping Your Creativity Alive

  

  It’s been a long time since we have revisited the work of the talented art director/designer/illustrator Nuri Ducassi. She is at the top of her game and we... Read more

  Posted on 17 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Headline Templates, Formulas and the Thrill of Violating Them

  

  We all know what works and it is no surprise that we try to create templates to maximize effect. Templates to the rescue for both headlines and design. They ar... Read more

  Posted on 16 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Cinemagraphs, Ads, And, Soon for Editorial Storytelling?

  

  Get ready for cinemagraphs, the still photo with something extra that can move, stir and, hopefully, hook you to stay looking at it. Read more

  Posted on 13 February 2015 MEDIA, SOCIAL MEDIA, TECH

• The Use of Color Then and Now

  

  In 1988, when my book Newspaper Colour Design was published (IFRA, Darmstadt, Germany), I devoted a chapter to pastel colors with a headline that read:... Read more

  Posted on 12 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Obsessions, Fixations: New Ways to Categorize Content

  

  It is “obsessions” for Quartz and “fixations” for the newThe New Republic. I like both as ways of describing content that might be difficult to place within... Read more

  Posted on 11 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Courting the Millennials: Enter .Mic

  

  .Mic prepares an interesting cocktail of stories with appeal to those elusive millennials. What are the millennials craving for in news content? We take a... Read more

  Posted on 10 February 2015 MEDIA, SOCIAL MEDIA, TECH

• From the FT: Curated Lunchtime Fare

  

  It's a guided lunch time tour from the Financial Times: another curated product to give the slower tempo of news a new product. Read more

  Posted on 09 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Are Blogs Disappearing? We Think Not.

  

  Rumors have it that blogs, as a genre, are in danger of disappearing. We are not alone when we insist it isn't so. Read more

  Posted on 06 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Learning from Medium and Sponsored Ads Approach

  

  Medium, like Quartz, innovates at all levels of storytelling, including advertising. It helps that neither has to deal with the ghosts of print legacy in... Read more

  Posted on 05 February 2015 MEDIA, SOCIAL MEDIA, TECH

• A News Alert Worth the Interruption

  

  It is the most glorious New York times alert I ever received: a new novel to be published by Harper Lee, author of the American classic “To Kill A Mockingbird”. Read more

  Posted on 04 February 2015 MEDIA, SOCIAL MEDIA, TECH

• Quartz and Storytelling Lessons Beyond Editorial

  

  A recent visit to the Quartz newsroom in New York City proves the point: here is a shop where a story first philosophy pays great dividends---and for... Read more

  Posted on 03 February 2015 MEDIA, SOCIAL MEDIA, TECH

• The Debate Continues: Should Editorial People Get Involved in Advertising?

  Recenly Condé Nast announced it would use its editorial staff to produce content for brands. Journalism purists are not too happy about this trend. Read more

  Posted on 02 February 2015 MEDIA, SOCIAL MEDIA, TECH