Peterjbell

LATEST ARTICLES ( 91 )

• Channel Authority Builder Review – Think Beyond Optimization, This One is About...

  

  So you have been trying really hard with keywords and backlinks and don’t seem to be getting anywhere. Well here is a product that can rank you albeit... Read more

  Posted on 22 May 2019 BUSINESS, MARKETING & ADVERTISING

• Lead Generation - The Secret Recipe for Success

  

  Photo Credit: Eddie Welker To make the perfect lead generation campaign, you need to mix the following ingredients: Generous helping of know-how - there is no... Read more

  Posted on 10 January 2013 BUSINESS, MARKETING & ADVERTISING

• 2012 - Top Blog Posts of Performance Lead Marketing

  Here is a little round-up to share of the most popular posts by page-view of PerformanceLeadMarketing.com: UK Exclusive - Google Affiliate Network is here - So... Read more

  Posted on 31 December 2012 BUSINESS, MARKETING & ADVERTISING

• 2012 - The End of Online

  

  Online has heralded a golden age of new media over the past decade. But NO MORE. Online as a marketing term is now redundant with the advent of mobile. Why? Read more

  Posted on 21 December 2012 BUSINESS, MARKETING & ADVERTISING

• Content is King? No, Performance is the New King

  

  That's right, the concept of Performance Marketing may be as old as the hills, but only in the past year or so, has it become King elect. Paying by performance... Read more

  Posted on 06 November 2012 BUSINESS, MARKETING & ADVERTISING

• 11 Reasons Why Lead Generation Campaigns Fail

  

  Lead generation marketing is like a fast-moving train where you constantly need to upgrade the machinery and lay new track in order to get it to go in the... Read more

  Posted on 05 October 2012 BUSINESS, MARKETING & ADVERTISING

• Why Lead Generation is NOT a Marketing Channel

  

  In recent years, Lead Generation has deservedly blossomed into one of the fastest growing areas of marketing today (42% of sales coming from online leads... Read more

  Posted on 09 August 2012 BUSINESS, MARKETING & ADVERTISING

• Don't Marry Your Leads - Get Engaged First!

  

  It's so tempting isn't it - you've generated the perfectly crafted lead and now you want immediate conversion to customer. But hold up - you've hardly met and... Read more

  Posted on 17 July 2012 BUSINESS, MARKETING & ADVERTISING

• PPC Advertising is Dead and Google Knows It

  

  Hold on, just a cotton picking minute, you cry - you're talking about the central nervous system of all online marketing, you're way out of line. Read more

  Posted on 21 June 2012 BUSINESS, MARKETING & ADVERTISING

• Performance Agency V's Performance Network

  

  In the booming Online Lead Generation sector, the once distinct roles of the Performance Marketing Agency and the Affiliate Marketing Network are merging. Read more

  Posted on 30 May 2012 BUSINESS, MARKETING & ADVERTISING

• Google Lead Generation

  

  Check it out... Try Googling myvouchercodes when logged into Google and see what you get. I got this search result with an email sign-up box: On clicking 'get... Read more

  Posted on 15 May 2012 BUSINESS, MARKETING & ADVERTISING

• Lead Generation Marketing: Time for ROI to Kill off CPA

  

  When you think about it, CPA is possibly the most punishing metric created for lead generation marketing. The raison d'etre of lead generation is the unique... Read more

  Posted on 01 May 2012 BUSINESS, MARKETING & ADVERTISING

• Lead Nurturing - Be the Sheep Dog

  

  I last blogged about lead nurturing back in March 2011. One year on and great strides have been made in automated marketing technology which means nurture shoul... Read more

  Posted on 27 March 2012 BUSINESS, MARKETING & ADVERTISING

• Can You Handle the Pressure of Performance Marketing?

  

  It is said, 'You are only as good as yesterday's leads.' Performance Marketing must be one of the most scrutinised areas of modern marketing. Read more

  Posted on 28 February 2012 BUSINESS, MARKETING & ADVERTISING

• Is Your Database Built on Quicksand?

  

  I've got 5m names on my email database! Well, I've got 10m on mine! We've all heard the boasts of having humongous prospect databases without being backed up... Read more

  Posted on 08 February 2012 BUSINESS, MARKETING & ADVERTISING

• Wanted - Co-reg Copywriters

  

  For the many millions of lead generation budget that is spent on co-registration (co-reg) it's amazing how little time and money is spent on creating a... Read more

  Posted on 26 January 2012 BUSINESS, MARKETING & ADVERTISING

• UK Exclusive - Google Affiliate Network is Here

  

  It has been rumoured for a long time, now Google has launched (albeit quietly) their very own UK affiliate network using the adsense publisher base. Is this goo... Read more

  Posted on 17 January 2012 BUSINESS, MARKETING & ADVERTISING

• Detox Your Lead Generation Campaign Before It's Too Late!

  Last year, sales were walking in the door and your performance marketing garden was full of roses. Now things that used to fly aren't flying so high any more. Read more

  Posted on 10 January 2012 BUSINESS, MARKETING & ADVERTISING

• Performance Lead Marketing: 2012 Top 6 Lead Generation Predictions

  

  Mobile Lead Generation - it's not big (yet) but it is clever. Many more performance media opportunities are popping up in a good way rather than those standard... Read more

  Posted on 30 December 2011 BUSINESS, MARKETING & ADVERTISING

• Lead Generation Exclusive: Sole Or Multi Agency?

  It's the question facing most advertisers. Should I place my budget with a single marketing agency who broadly speaking cover all the bases or should I... Read more

  Posted on 20 December 2011 BUSINESS, MARKETING & ADVERTISING