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LATEST ARTICLES ( 703 )

• Long Live Direct Mail – Finding, Keeping & Strengthening Customer Relationships

  

  Getting your message to the right person at the right time has never been more challenging. Email, direct mail, search, social media - every weapon in the... Read more

  Posted on 24 July 2018 BUSINESS, MARKETING & ADVERTISING

• The 5 Gotta-Haves For A Successful “Welcome” Email

  

  The Welcome email can be the beginning of a beautiful business relationship, yet many integrated marketers don't actively court their audience at this crucial... Read more

  Posted on 19 July 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Pieces of Essential Event Advice

  

  Each year, event and meeting professionals gather at conferences where speakers discuss trends, education and ideas for inspired event management. Attendees at ... Read more

  Posted on 18 July 2018 BUSINESS, MARKETING & ADVERTISING

• Retail Signage Best Practices

  

  Previously, we've written about the importance of making a good first impression with the right signage. Now, courtesy of Shopify, let's review some retail... Read more

  Posted on 12 July 2018 BUSINESS, MARKETING & ADVERTISING

• The Value of Adding Your Brand’s Values to Your Marketing

  

  One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky... Read more

  Posted on 10 July 2018 BUSINESS, MARKETING & ADVERTISING

• Why Hiring a Freelancer is Good for Your Bottom Line

  

  When integrated marketers and their teams are in over their heads with a challenging workload, bringing in freelance help makes sense. Rather than seeing them a... Read more

  Posted on 06 March 2018 BUSINESS, MARKETING & ADVERTISING

• Build a Well-oiled Integrated Marketing Machine

  

  Who remembers the good old days of traditional marketing? Advertisers chose from print advertising, broadcast, direct mail, outdoor or point of purchase. And... Read more

  Posted on 01 March 2018 BUSINESS, MARKETING & ADVERTISING

• Your Business is Adaptable, Are Your Signs?

  

  Modular Graphics Displays are Changing the Signage Game The one thing you can count on in life-and business-is that change is inevitable. Few people know... Read more

  Posted on 20 February 2018 BUSINESS, MARKETING & ADVERTISING

• Boost Your Social Presence and Email Marketing with Explainer Videos

  

  If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some. Explainer videos... Read more

  Posted on 15 February 2018 BUSINESS, MARKETING & ADVERTISING

• Why You Need to Add Direct Mail to Your Marketing Mix

  

  Who doesn't love a good comeback story? The "Rocky" movies, Britney Spears, Twinkies...and add to that list old-fashioned, printed direct mail. Except, if you'r... Read more

  Posted on 13 February 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Tips To Prepare for Google’s Mobile-First Index Rollout

  

  Is Your Mobile Site Ready for the Changes it Will Bring?Quick! Where's your smartphone? It's virtually certain it's no more than a foot away from you at any... Read more

  Posted on 08 February 2018 BUSINESS, MARKETING & ADVERTISING

• Build Relationships and Boost Revenues With Your CRM

  

  A just-released article from Super Office reveals that 91% of companies with 11 or more employees now use CRM software. In addition, 60% are increasing... Read more

  Posted on 06 February 2018 BUSINESS, MARKETING & ADVERTISING

• Keep Your Marketing on Target with This Very Simple Plan

  

  Here's a simple question for integrated marketers: Do you have a marketing plan? According to the SBA, 44% of small businesses don't have one. And if you're par... Read more

  Posted on 01 February 2018 BUSINESS, MARKETING & ADVERTISING

• Why Integrated Marketers Are Going Coconuts Over Direct Mail

  

  Let's start with a reality check: 44% of Americans toss out unsolicited mail unopened. But before you trash the idea, check this stat: B2B direct mail is 37... Read more

  Posted on 25 January 2018 BUSINESS, MARKETING & ADVERTISING

• 9 Social Media Trends to Adopt in 2018

  

  Video Rules Bigger than ever, video is the global Internet traffic leader, and is retained by consumers at a far higher rate than text advertising (95% for... Read more

  Posted on 23 January 2018 BUSINESS, MARKETING & ADVERTISING

• Usher in the Golden Age of Marketing: 5 Can’t-Miss Marketing Trends for 2018

  

  The timely alliance of big data, marketing technology (martech), storytelling and the customer experience has led many to dub this time period as marketing’s ne... Read more

  Posted on 18 January 2018 BUSINESS, MARKETING & ADVERTISING

• Design a Great Storefront Sign Without Blowing Your Budget

  

  From fabric to plywood, and sheet metal to stone, small businesses are dreaming up storefront signage by drawing upon a remarkable selection of materials. But... Read more

  Posted on 16 January 2018 BUSINESS, MARKETING & ADVERTISING

• The Do’s and Don’ts of Writing Conversationally

  

  Unless your company is staffed by robots making robot products for other robots, it's essential to master the conversational tone in your writing. Natural, but... Read more

  Posted on 11 January 2018 BUSINESS, MARKETING & ADVERTISING

• Win the Name Game for Your Business Website

  

  Maybe you're refreshing your web presence and decide to start from scratch with a new site. Or you're the integrated marketer branding for a new business.... Read more

  Posted on 09 January 2018 BUSINESS, MARKETING & ADVERTISING

• The Surprising Secret to Standout Content Marketing Campaigns

  

  Here's a quick quiz for content marketers: Let's say you've worked tirelessly building a solid, fresh, relevant integrated campaign. Blogs? Check. Email... Read more

  Posted on 21 December 2017 BUSINESS, MARKETING & ADVERTISING