Video Rules
Bigger than ever, video is the global Internet traffic leader, and is retained by consumers at a far higher rate than text advertising (95% for video, only 10% for text).
Increased Adoption of Live Streaming
Streaming on social media platforms has grown by leaps and bounds over the last six years. In particular, Facebook Live videos are watched for three times longer than regular videos. Video streaming is also poised to become a $70B+ industry by 2021!
AI & Chatbots Remain Popular
Facilitating real-time customer service engagement, AI & chatbots serve as support services that help tackle any communication barriers between companies and their audiences. With 30% of our chats expected to be handled by chatbots in 2018, their accessibility, flexibility, low cost, and scalability make these beneficial to companies looking for new and affordable ways to talk with their clients.
Shifting Focus to Generation Z
In the recent past we've focused on the needs and requirements of the millennial generation, but move over millennials - Gen Z is coming up fast, and they have their own unique demands! Born between 1995-2012, Gen Z is heavily invested in visual, streaming and ephemeral content.
Greater Investment in Influencer Marketing
The fastest growing marketing channel is influencer marketing, topping even search and email. 94% of marketers using influencer marketing believe it's effective, and have found that they can garner up to 10 times the conversion of other tactics.
Ensure success for your business by adapting these nine top social media trends for your needs. Adopting or expanding your presence in these areas will help you remain competitive and guarantee that you remain on your audience's radar.
