Marketingtango

LATEST ARTICLES ( 703 )

• For Results-Oriented Marketers, Text Message Marketing is What’s Next

  

  B2B mobile marketing, including text message marketing (SMS) and multimedia message service marketing (MMS), can be effective additions to your integrated... Read more

  Posted on 20 February 2013 BUSINESS, MARKETING & ADVERTISING

• Creative Services Outsourcing Helps You Get Content Marketing Right

  

  B2B marketers have kicked content marketing into high gear, spending more money, using more tactics and employing more social media distribution, according to... Read more

  Posted on 19 February 2013 BUSINESS, MARKETING & ADVERTISING

• 6 Marketing Mega Themes for Master Marketers

  

  “The Future Ain’t What it Used to Be” That famous quote by Yogi Berra is one way for B2B marketers to consider what may be coming down the pike in the next few... Read more

  Posted on 14 February 2013 BUSINESS, MARKETING & ADVERTISING

• How Twitter Generates Leads With Promoted Tweets

  

  Twitter can be tricky when it comes to tracking measurable sales results and return on investment. After all, what’s the return on a conversation? Read more

  Posted on 12 February 2013 BUSINESS, MARKETING & ADVERTISING

• Our Twist on Vine Video for Small-Business Marketing

  

  On January 24, Twitter announced the release of Vine, a video-sharing application that enables users to shoot short, auto-looping snippets, and share them to... Read more

  Posted on 12 February 2013 BUSINESS, MARKETING & ADVERTISING

• What to Do With a Bad Online Review

  

  Criticism can be difficult to take, especially from a customer. But for any business to survive, negative comments must be addressed, and promptly, no matter ho... Read more

  Posted on 07 February 2013 BUSINESS, MARKETING & ADVERTISING

• Create a More Lasting Impression of Your Brand with Signage

  

  On-premise signage is a lot like your company website FAQ or About pages: it plays a small but vital role in brand recognition and lead generation. Yet, once... Read more

  Posted on 06 February 2013 BUSINESS, MARKETING & ADVERTISING

• The Best Super Bowl 2013 Commercials! (in Our Opinion)

  

  Like all marketers, we loved watching yesterday’s commercials so we can talk about the good, the bad and the ugly. There were a few surprises this year as well... Read more

  Posted on 05 February 2013 BUSINESS, MARKETING & ADVERTISING

• Use Video in Email to Push the Marketing Envelope

  

  Video in email — including the embedding of streaming content inside email body text — has transcended previous technical obstacles, and is now ready for... Read more

  Posted on 31 January 2013 BUSINESS, MARKETING & ADVERTISING

• QR Codes: Best and Worst Practices

  

  QR Codes (short for quick response codes) are a wonderful tool for any integrated marketing campaign. You can use them to entice your customer right at the poin... Read more

  Posted on 30 January 2013 BUSINESS, MARKETING & ADVERTISING

• Is Your Marketing Awesome Or UnAwesome?

  

  “Awesome” is one of those words that teenagers overuse and abuse. So it’s a little odd to hear it so regularly from a respected business speaker and author who... Read more

  Posted on 29 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing with Signs to Gain a Wider Audience

  

  Signs, Signs, Everywhere a Sign Sound like a familiar song? The Five Man Electrical Band may have thought there are too many signs, but the fact is, signs are... Read more

  Posted on 24 January 2013 BUSINESS, MARKETING & ADVERTISING

• Phoning It In: Managing a Global Brand on the Go

  

  For companies on a tight budget, it pays to invest time in learning to use social media and acquire “earned media” through additional publicity. Read more

  Posted on 23 January 2013 BUSINESS, MARKETING & ADVERTISING

• Building Customer Engagement with Social Media

  

  Super Bowl and Social Media With the Super Bowl just two weeks away, many advertisers are already deep into executing highly integrated marketing campaigns. Read more

  Posted on 18 January 2013 BUSINESS, MARKETING & ADVERTISING

• Interested in Pinterest for Business Use?

  

  Following in the footsteps of Facebook, Twitter and Google+, social bookmarking site Pinterest has unveiled pages exclusively for business use. Read more

  Posted on 17 January 2013 BUSINESS, MARKETING & ADVERTISING

• Start “Thinking Mobile” & Integrate Mobile-Friendly Content into Your Mix

  

  Finnair Ads Use New “Swipeable Gallery” to Allure Tablet-toting Travelers Google’s new swipeable tablet ad formats use special templates that make it easy for... Read more

  Posted on 16 January 2013 BUSINESS, MARKETING & ADVERTISING

• Responsive Web Design: Any Device, One Seamless User Experience

  

  After a year or two of hearing the biz-tech media trumpet consumers’ shift to the mobile internet, marketers are taking a closer look at responsive web design... Read more

  Posted on 15 January 2013 BUSINESS, MARKETING & ADVERTISING

• Are You Ready for Some Football? Or Commercials?!

  

  It’s that time again. Time for the most important viewing event of the year. The Super Bowl. Over one hundred million people watched the Super Bowl game in 2012... Read more

  Posted on 10 January 2013 BUSINESS, MARKETING & ADVERTISING

• What Kind of Marketing Leader Are You?

  

  Do you know what kind of marketing leader you are? Wanna find out? The Chief Marketing Officer Council (CMOC) can help. As part of its Succeed by the Way You... Read more

  Posted on 09 January 2013 BUSINESS, MARKETING & ADVERTISING

• Collateral Advantage Or Collateral Damage

  

  Marketing collateral is an umbrella term that refers to the collection of printed media used to make the sales effort easier and more effective. Read more

  Posted on 08 January 2013 BUSINESS, MARKETING & ADVERTISING