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Marketing with Signs to Gain a Wider Audience

Posted on the 24 January 2013 by Marketingtango @marketingtango

Signs, Signs, Everywhere a Sign

Sound like a familiar song? The Five Man Electrical Band may have thought there are too many signs, but the fact is, signs are a way of life. Wayfaring signs help guide us to where we want to go. Billboards inform us about products and services we may need, as well as telling us where to get off the road to eat, drink and rest! Traffic signs prevent us from getting into accidents and from getting tickets. Yes, signs are good. And they are an excellent addition to an integrated marketing campaign.

Signage is among the least expensive, most effective forms of advertising for millions of retail and independent businesses. High-quality, well-designed signs help support integrated marketing through brand recognition, lead generation, and customer acquisition. Over time, signs also remind the local community that your company is alive and well, and “open for business.”

Visual communications are all around us. Posters and banners are used often in retail environments, and more companies are trending toward wall graphics, floor graphics, and even window graphics. And signs are going mobile with the addition of QR codes to drive today’s mobile customer to a sale, coupon or other event even without going into the store.

So the next time you develop a marketing campaign, consider signage as another channel for delivering your message to a wider audience at, often, an affordable price.

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