Chrisbrown

LATEST ARTICLES ( 300 )

• 3 Tips for Reducing Your Time on Social Media Marketing

  

  At each of the marketing workshops I’ve presented during the past few years, invariably the question comes up, “How can I reduce the amount of time I spend... Read more

  Posted on 14 October 2011 BUSINESS

• YouTube Video Helps Position Corning as the Glass of the Future

  

  What’s the difference in commercials on TV and video communication on the internet? Take a look at Corning’s “A Day Made of Glass” to get a look at their... Read more

  Posted on 13 October 2011 BUSINESS, MARKETING & ADVERTISING

• How Do You Measure the Performance of Your Marketing Effort?

  

  Marketing, without measurement, can be just another expense. With measurement however, it can become one of your best investments. How do you measure your... Read more

  Posted on 10 October 2011 BUSINESS, MARKETING & ADVERTISING

• Blogs Vs Newspapers: Important Distinctions for Marketing

  

  I often talk about using public relations tactics to build your brand and market your products. Bloggers are their own editor, advertising manager, writer…If... Read more

  Posted on 03 October 2011 BUSINESS, MARKETING & ADVERTISING

• Brandsphere Infographic Lays Out Your Brand Revenue Stream

  

  Another great infographic from Brian Stolis and JESS3, famous for The Conversation Prism, helps make sense of brand marketing in social media. Read more

  Posted on 30 September 2011 BUSINESS, MARKETING & ADVERTISING

• Brandsphere Infographic Lays 0ut Your Brand Revenue Stream

  

  Another great infographic from Brian Stolis and JESS3, famous for The Conversation Prism, helps make sense of brand marketing in social media. Read more

  Posted on 30 September 2011 BUSINESS, MARKETING & ADVERTISING

• Feeling Blue? Seeing Red? Color Studies for Logos

  

  When launching a new product, service or business, creating a brand to present to your potential customers helps you organize your marketing effort, develop a... Read more

  Posted on 27 September 2011 BUSINESS, MARKETING & ADVERTISING

• WordCamp is a Great Tool to Improve Your Brand’s Marketing Blog

  

  People may be reading blogs as much (maybe more!) than traditional news websites because the economics of traditional news has changed so drastically in the las... Read more

  Posted on 23 September 2011 BUSINESS, MARKETING & ADVERTISING

• Does Your Social Media Activity Differ from Your Business Marketing in the Socia...

  

  Don’t you think the lines between professional and personal continue to blur on the internet? So many of my Facebook friends are blogger friends.  But my... Read more

  Posted on 17 September 2011 BUSINESS, MARKETING & ADVERTISING

• Do You Make It Easy for Others to Market Your Business Or Cause?

  

  Going viral. Building the buzz. Leveraging content. Doing more with less. You’ve heard all the jargon. How can you actually do this? Read more

  Posted on 15 September 2011 BUSINESS, MARKETING & ADVERTISING

• How to Get Meaningful Branding out of Mindblowing Social Media Tools

  

  This infographic – the Conversation Prism by Brian Solis — is a social media classic. Filled with everything.  Organized by color.  Still, everytime I look at... Read more

  Posted on 14 September 2011 BUSINESS, MARKETING & ADVERTISING

• How to Leverage Your Good Publicity for Added Marketing Value

  

  “Pull a Quote to Highlight a Specfic Product Benefit”Did you recently parlay a press release into a full feature story? Was your company favorably showcased in... Read more

  Posted on 09 September 2011 BUSINESS, MARKETING & ADVERTISING

• Should You Use Eye Tracking Research to Improve Your Marketing Results?

  

  Do you wonder where your audience looks when they read your website? Are your brand’s packaging elements in the right size and order based on priority?  Could... Read more

  Posted on 02 September 2011 BUSINESS, MARKETING & ADVERTISING

• Will You Increase Sales Revenues by Marketing That You Take Payments...

  

  Will you market your company’s ability to make it easy for your customer to pay? I’m watching Google Wallet for their upcoming launch. A few months ago I wrote... Read more

  Posted on 30 August 2011 BUSINESS, MARKETING & ADVERTISING

• Marketing Your Fund Raising Efforts Using QR Codes

  

  You can improve your fund raising marketing efforts by using QR codes. Marketing is made easier because QR Codes can take a paper link and take the user to a... Read more

  Posted on 26 August 2011 BUSINESS, MARKETING & ADVERTISING

• 5th Annual Profit Factor Conference Held in Cleveland for Business Professionals

  

  I just presented a Sales and Marketing Workshop this morning at the 5th Annual Profit Factor Conference in Cleveland with Jeanne Bluffstone, of Bluffstone Publi... Read more

  Posted on 25 August 2011 MARKETING & ADVERTISING

• Should You Create a Facebook Fan Page to Brand and Market Your Business?

  

  You may be considering creating a Facebook Fan page for your business. Before you do, think through these considerations: * Why? (“Because everyone else is” as... Read more

  Posted on 18 August 2011 BUSINESS, MARKETING & ADVERTISING

• How Can You Quickly Identify Potential Cultural Problems Facing Your Global...

  

  It’s difficult just to create a strong brand within one culture, but understanding all the cultural dimensions needed for global branding and marketing can be a... Read more

  Posted on 09 August 2011 BUSINESS, MARKETING & ADVERTISING

• How Are You Adjusting Your Marketing to Meet the Demands of Smart Phones?

  

  I got excited when I read a headline that said 25% of all smart phone users go on the internet, mostly using their smart phone. Then I started really reading th... Read more

  Posted on 05 August 2011 BUSINESS, MARKETING & ADVERTISING

• How to Use Twitter to Build OFF Line Relationships

  

  This short video gives a great example of how to build off line relationships. Social Media Strategist Crystal Washington and Generations Marketing expert... Read more

  Posted on 01 August 2011 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA, TECH