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Blogs Vs Newspapers: Important Distinctions for Marketing

Posted on the 03 October 2011 by Chrisbrown @ChrisBrown330

 

I often talk about using public relations tactics to build your brand and market your products.

 

Bloggers are their own editor, advertising manager, writer…If you’re using PR to approach bloggers, it’s important to realize that you’ll need to approach them differently than traditional media.

 

This morning, while reading 10 Questions to Ask Before Hiring a Digital PR Consultant, I realized something that I knew, but hadn’t realized the significance of before.

9. Do you treat bloggers like media, or do you approach blogger relations differently than traditional media outreach? Explain your approach. (Note: Bloggers answer to their community, while journalists answer to editors, so you can’t lump them together. If a firm preaching “integrated communication” treats them the same, it’s a major cause for concern.)

In some ways this could make bloggers more responsible… or less, depending upon their readership.

Bloggers are their own editor, publisher, advertising manager, writer and circulation/subscription manager. Some are better at a few tasks and have trouble with others.

My position is kind of interesting in that I am a marketing profession who also recieves about 6 or 7 pitches a day for press releases, product reviews, and advertising requests. It’s helped me to see both sides of the coin.

If you are a blogger, how do you like to be approached?
If you are a marketer, what do you do differently when approaching bloggers instead of tradtional media?

 


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