Chrisbrown
MY BLOGS
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Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
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When Should You Advertise on Facebook Over Google?
In an advertising discussion the other day, the question of click-thru or pay-per-click advertising came up: “Facebook Ads or Google Ads? Read more
Posted on 17 May 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing with a Landing Page to Build a Prospect List
Are you trying to build a strong potential client or prospect list? One way to do it is with a landing page that persuades your target audience to provide... Read more
Posted on 01 May 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing Brands with Sub Brands
Do you wonder where all these brands come from? Ten big companies own many of the familiar brands we see everyday. Chart courtesy Jay Dunn Online: The Illusion... Read more
Posted on 26 April 2012 BUSINESS, MARKETING & ADVERTISING -
Website Marketing Conversion Tip: That Smiling Face in the Photo May Be Killing...
Do you have a friendly face starring out at from your website? You know, a fresh faced group of young people smiling with a ready to serve you look? It may be... Read more
Posted on 20 April 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing with InterActive Video: What Do You Want to Learn?
Last month, when I spoke at the Conversion Conference about using video to increase website conversions, I had coffee with Cliff Pollan from Visable Gains. Read more
Posted on 02 April 2012 BUSINESS, MARKETING & ADVERTISING -
Branding & Marketing Adds Jobs Board for Marketing Positions
Need to fill a marketing role at your company? Looking for a new marketing position? Now you can use our new jobs board, located under the JOBS tab on the... Read more
Posted on 18 March 2012 BUSINESS, MARKETING & ADVERTISING -
Get Found in the Google Search Engine: A Website Owner’s SEO Checklist
As a marketing professional, you probably already know if you want to be found in the search engines – and especially Google — there are several SEO steps that... Read more
Posted on 10 March 2012 BUSINESS, MARKETING & ADVERTISING -
How Conan O’Brien Turned a Legal Branding Issue into an International Marketing...
Late night talk show host Conan O’Brien called out the Chinese online talk show Da Peng for ripping off his opening show sequence, plagerizing his opening... Read more
Posted on 09 March 2012 BUSINESS, MARKETING & ADVERTISING -
Are You Afraid of the Color RED in Branding?
Do you consider Red a BAD color for branding? I always have. You know. All those negative connotations: in the red bleeding red red line something seeing red... Read more
Posted on 07 March 2012 BUSINESS, MARKETING & ADVERTISING -
Live from the Conversion Conference in San Francisco
I’m learning a lot at the Conversion Conference. Have met some interesting people and I’ll have some short interviews and info posted here when I have a chance... Read more
Posted on 05 March 2012 BUSINESS, MARKETING & ADVERTISING -
Facebook Pages Go Live on Timeline at the End of the Month
I knew it was coming soon! Facebook pages for business go to the Timeline format on March 30th. Do you have your cover image ready? Time to get moving! Read more
Posted on 02 March 2012 BUSINESS, MARKETING & ADVERTISING -
Do You Market to Your Target Market Before They Know You Know They Want Your...
As a marketer, I find this article on predictive target marketing extremely interesting. Identifying the best customers. Understanding why they buy and when.... Read more
Posted on 29 February 2012 BUSINESS, MARKETING & ADVERTISING -
Use Quantcast to Learn the Demographics of the Readers of Your Website
Demographics of Branding and Marketing website last 90 days Ever wonder who was visiting your website? Or a website where you were going to be placing a banner... Read more
Posted on 22 February 2012 BUSINESS, MARKETING & ADVERTISING -
Are the 4 M’s of Your Marketing Well Defined?
The 4 M's of the marketing mix In every entry level marketing class the 4 P’s of the marketing mix are always mentioned. (Say it with me: Product, Price, Place... Read more
Posted on 17 February 2012 BUSINESS, MARKETING & ADVERTISING -
How Social Are the Top Brands?
I enjoyed this infographic but kept wondering, where is Facebook as a brand in all this? Aren’t they considered one of the top brands by now? Read more
Posted on 16 February 2012 BUSINESS, MARKETING & ADVERTISING -
Gender Makes a Difference in Mobile Ad Marketing
A recent report on mobile ad marketing published on the BizReport site concludes that men like ads in the mobile format more than women do. Why do you suppose... Read more
Posted on 14 February 2012 BUSINESS, MARKETING & ADVERTISING -
More Marketing News About Pinterest
driving more traffic to company websitesI read something about Pinterest today in Entrepreneur that made me sit up and take notice: it’s driving more traffic... Read more
Posted on 07 February 2012 BUSINESS, MARKETING & ADVERTISING -
My Favorite Superbowl Car Commercials for 2012
As usual, there are a lot of hyped commercials for the this years Superbowl. And this year, advertisers are really hoping for a lot of pre-game internet buzz... Read more
Posted on 05 February 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing and Branding Your Products in Pinterest
As Facebook launches their IPO after reaching more than 845 million users, I’ve been wondering what’s next. In the last month, Pinterest has been part of of my... Read more
Posted on 03 February 2012 BUSINESS, MARKETING & ADVERTISING -
RIP Blog. Welcome Online Realtime Feed
Blog is a funny word. Watch business people squint and squirm when you mention it. It’s time to stop calling it a blog. My good friend Deborah Chaddock Brown... Read more
Posted on 26 January 2012 MARKETING & ADVERTISING