Most of us are looking for easier ways to get ready in the morning. Even those fashion enthusiasts want an easier way to look stylish without an hour's effort the night before.The latest fashion trend that is popping up even on the catwalk is to wear pyjamas as daywear. Even celebrities such as Rhianna are loving this new idea of ditching getting ready altogether and walking the streets in their pajamas.
We love the 'get out of bed look' with our hair, now we can achieve the same with our fashion sense. Yes that's right it's fashionable to leave the house donning your nightwear, in PUBLIC.
It is not the first time, this style has been fashionable. This latest nightwear fashion trend hit the high street in the early 2000's and was also spotted in 2009 and the latest in 2011. We are pleased to say it is back again in 2012, but this time has come back with a vengeance.
We are not talking your Nan's pajamas but bold prints and colours in a variety of fabrics including lace.
Louis Vuitton hit the runway when showing off their Spring, Summer collection and featured matching sleepwear sets.
This look has even been adopted amongst teens as well as celebrities. Trend setters such as Rhianna wore a pair of designer silk pajamas from Emilio Pucci's Autumn Winter 2012 Collection to the Tokyo premiere of "Battleship" along with a pair of nude strappy sandals and a statement necklace. Salma Hayek was also spotted leaving Paris Fashion Week in a pair of polka dot pajamas.
Even younger celebrities are embracing this look with even little Suri Cruise wearing a pair of heart patterned pajamas. If Suri Cruise thinks' it is ok to wear nightwear in public then can't argue with that, it must be ok, if little Suri thinks it is.
If you too are thinking of following suit and wearing your sleepwear in public, get some ultra stylish nightwear from Idlewild London. Or if you still need convincing, take a look at some of the ultra glam pajamas we have in stock that even Suri Cruise would be proud of wearing.
Jim Jam's, PJ's, pajamas, Pyjamas whatever you call them there are a range of styles and colours to cover all tastes and also all weather conditions. Many of them are available in our sale at great prices that you might even want two pairs.
