Silhouette: “Art for the Face”

C.S.I, the N.A.S.A and the British Royal Family have something in common. Can’t you imagine what?  Do not worry, we will offer you the answer in this Blogvision article.

It is 1964, we are in Austria and a couple has just decided to create an eyewear model only for an esthetic purpose, just as a fashionable item not much connected about visual health.

However history would led them to change their way during consecutive years. What had started as a fashion project for Anneliese and Arnodl Schmied would became one of the most prestigious brands worldwide in visual quality: Silhouette.

Since the company was founded in Austria as a little enterprise with five workers, and only one designer, it would be transformed into a workforce of 800 people in the central headquarter in Linz and 340 more workers for the processing of the metal used in the models. Thanks to that nowadays the Austrian enterprise has continued its growth producing three millions glasses per year, exporting 95% of them and with representation in ninety countries. Not bad, isn’t it?

But regarding the initial question: What about C.S.I? N.S.A? British Royal Family?

It is time for the answers:

C.S.I: We hear C.S.I Miami main theme and we see David Caruso playing Horatio Cane with his Characteristics sunglasses…Wait a second! Can you guess what model are them? Yes, the legendary sunglasses used by Horatio Caine are the model Titan Minimal Art 8568 by Silhouette.

We have the first answer; let’s go for the second one!

N.A.S.A: By now you should have guessed what the link between these three entities is, haven’t you? Effectively, Silhouette is the brand chosen by the N.A.S.A to protect their astronauts in space missions. To be more precisely we are talking about a model designed between the Austrian enterprise and the North-American entity: the model Titan Minimal Art of Silhouette with a weight of only 1.8 grams.

The British Family: Even Queen Elizabeth II has chosen the quality of Silhouette models to protect her eyes. She likes specially the model Silhouette 1889, the one which has carried during most of her reign and which has become part of her particular look.

These anecdotes are the result of well-done work and the success of Silhouette but their history has not ended yet. An example of this is the contemporary model created by the New Yorker designer Wes Gordon in collaboration with the Austrian brand, defined by Wes Gordon himself as “art for the face”: a unique and limited collection that has won the heart of the most important catwalks.

Do you want to know more about Silhouette model? You can get more information visiting their website.

And if you are looking any of their models…you only have to introduce it on the searching bar. Optical H is an authorized dealer for the brand!