BuzzCity is a global advertising network.
Buzzcity is one of the largest player in mobile advertising in Asia, Europe and Africa. I have very good experience with Buzzcity. I spent almost $4000 per month with them. And almost i have spent $50,000 with them so far. They provide great platform to target ads according to your need such as Channel targeting like entertainment, news & info, Lifestyle etc., Time Targeting, Context tags, Country targeting, Carrier / telco targeting, Device targeting etc.
How these targeting helps you to optimize your ads:
- Channel Targeting: If you would like to promote specific content like fashion, games, news and mobile phones then you can select targeted channel to show ads for relevant websites.
- Time Targeting: This is advance level targeting and very useful if you experiment your ads with conversion. Show your ads when you would to show like for restaurants you can target your time like 4PM to 6PM.It helps a lot to generate good sales.
- Context Tags: It is very important part of targeting your ads it help you to select on what types of websites you are willing to run your ads such as games, videos, movies, photos etc.
- Country Targeting: Buzzcity provide option to run your ads in your willing country and city even you can budget differently according to location like in Africa cost per click is very less than US and UK so if you are targeting globally then use budget variation to run ads. You can also show different ads in Asia and Africa so it helps you lot to optimize your ads.
- Carrier: You can target ads by specific mobile carriers
- Devices: You can target specific mobile brand to target ads like if your service is for Apple then target only Apple Device. It helps advertisers to improve conversion rates so always experiments ads with two and three Mobile manufacturers and find your best conversion device to run ads.
- Platforms: This is the best option to narrow you targeting to get good conversion. For Image ads i recommend you to run ads for smart phones bur text ads you can target feature phones, and for large image banner such as 728X90, 480X60, 250X250 you can use tablet targeting platforms.
- Browsers: you can choose browser targeting option to exclude browsers like Opera Mini, OVI or only targeting for UC browser. I mean play with ads and see performance.
I hope this will help you to start with Buzzcity Mobile Ad Network. In my later post i will share more optimization techniques with Buzzcity.
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