Hair & Beauty Magazine

MAKE UP FOR EVER HD High Definition Powder: New and Improved Packaging

By Joanna Koh

Screen Shot 2013-07-08 at 11.57.42 AM
MAKE UP FOR EVER HD High Definition Powder (8.5g) SGD$57

MUFE HD High Definition Powder has an exceptional texture that offers a high resolution flawless appearance, both on television and in photos. Available in one universal, translucent shade that suits all skin tones, it helps to set foundation without changing the natural contours of the face. Upon application, it turns into a transparent veil that softens the appearance of imperfections, and completely evens out the complexion for a glowing, radiant look. Thanks to its talc-free formula, it does not dry the skin and contains spherical micro-beads that reflect both natural and artificial light rays, thus creating a ‘Soft Focus’ effect that lights up the face.

Features exclusive to the new packaging:

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HD Microfinish puff (SGD$15)

The repackaged HD powder is now encased in an exclusive patented packaging with an integrated tailor-made sifter. This sifter ensures that the jar is spill-proof while allowing for convenient and flexible usage. This helps to prevent unnecessary wastage since the powder will not spill easily,  and can be conveniently carried around for touch-ups. Product-wise, it is of comparable quality with the  powder in the old packaging. It is useful to note that a little product goes a long way so this jar of powder will last you quite a while.

Application tips: 

MUFE recommended method of application is using their HD Microfinish Puff (SGD$15), which is fine enough to ensure that not too much product gets onto the puff. Available in black, the color also helps you to determine the amount of powder that is on the puff.   That said, the puff does not come with its own case, so you may consider getting a separate case for storage to avoid having it float around your makeup bag and getting contaminated.

You can then follow up with the MUFE Kabuki Brush (SGD$85) to brush off any excess powder on the face. The rounded Kabuki brush is made of soft and firm nylon bristles that were specially designed to be able to pick up the ultra-fine powder. Despite its rather hefty price tag,  it is a high quality brush would make a good addition to any brush collection. Its compact size also makes it ideal to bring around for touch-ups and it comes with a nifty carrying case.

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MUFE Kabuki Brush (SGD$85)

Comparison with old packaging:

  • Old packaging contains more product: 10g versus 8.5g

NEWOLD

  • Old powder is made is France whilst the new powder is made in Japan

comparison

  • No spillage in new packaging compared to the overflowing powder from the old packaging

spillage

All in all, the new packaging helps to make an already excellent product even better since it has made transportation and usage much easier and convenient.

The repackaged HD High Defintion Powder retails at SGD$57 and is available at Sephora Singapore.

The HD Microfinish Puff and Kabuki Brush are sold separately and retail at SGD$15 and SGD$85 respectively, both are also available at all Sephora outlets islandwide and at the MAKE UP FOR EVER Academy & Pro Loft (36 & 38 Armenian Street #01-06 & #02-06).

Sephora outlets in Singapore:
ION Orchard
Ngee Ann City
Marina Bay Sands
Great World City
VivoCity
Plaza Singapura
Bugis+


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