I’ve used up what L’oreal gave me to pamper my hair last June as of a week ago. Straightaway, even when I had just received the email regarding L’oreal Pureology Hair Care I was absolutely certain that I was being given the chance to review a high quality product specially formulated for color treated hair. My former salon boss and the woman who cuts mom’s hair, Tinette Puyat, was using the HYDRATE Pureology variant the last time I spent time with her. I chose to only write about this once I’d fully consumed the hair care pair (carebear) so that I’d have a complete stream of insight on the product.
L’oreal Pureology HYDRATE
“Help dry, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®. Our 100% vegan, ultra hydrating formulas offer extraordinary color protection and superior hydration.”Key Ingredients
- Advanced Hydrating Micro-Emulsion Technology
- Multi-Weight Proteins of Soy, Oat and Wheat
- Conditioning Plant Extracts of Jojoba, Green Tea and Sage
First off, let’s flip back a few chapters earlier. This was my hair before I cut it and before I began fully using the L’oreal Pureology Hair Care system. I was very happy with my hair’s color, beautiful natural beach wave texture, shine, and length but the problem was lots of people didn’t know I was battling progressive hairfall ever since I resigned from a 6.5 year toxic career with lots of OT. All the hair you see in this photo in front looks thick doesn’t it? But the catch there is that’s ALL there is…there are no more hair sections behind my head other than these two split sections along my shoulders which proved that I’d probably already lost 1/3 of my healthy hair population prior to chronic hairfall. I switched shampoos and even began trying out Pureology the minute I got it, but shampoos weren’t the problem, I needed to do something more physical to give my hair a chance to repopulate and my scalp a long-needed break…so as many of you know, I went for the cut, and I have not looked back until today.
This is what it looks like when the cut has grown out a bit, then just last week in the next photo you see what it’s like when it was newly cut or when I’ve had my maintenance cut. Since this second photo I’ve had my roots recolored and an ash intensifier was added to fight off red tones in the reflection.
Even though I have looked back, there are no regrets because in the end, hair will grow back when I need it to and it will be thickly there and as glorious as ever. On the subject of the maintenance of hair color I’ll admit I had no idea this was going to happen, that I’d totally get into coloring my hair, but I’m glad my hair grows slow so I only recolor every 3 to 4 months. With the use of hair color comes different hair care and that’s where Pureology first stepped in.
I like that it’s a highly botanical vegan line and the product itself, particularly the conditioner was very soothing on my scalp. This isn’t going to be a flowery hair post with long technical terms I’m just basically going to reflect quickly in this paragraph that this shampoo and conditioner made my hair feel like it wasn’t colored. The sections were soft and healthy and full of shine. The only thing I’m not 100% sure about is how well it restrains color from fading. I wasn’t too much of a nut in observing, but my hair faded to a light orangey color AS EXPECTED with any hair color treatment after a span of about 3 months I’d say. The color fade became significantly noticeable only in the last month. What I super like about the conditioner though is that you work it into your scalp and through the strands with your fingers. Then leave it while you soap or scrub yourself and it begins cooling the scalp after 2 minutes, when it gets really super cool, that’s when I begin rinsing. The smell is somewhat herbal but very soothing and spa-like, it was like an aromatherapy session every time I cleansed my hair with this system. I’ve recolored my hair once again and have now begun testing a different color retaining shampoo brand fro the very start so we shall see maybe I can do a comparison o the subject of color retention. The L’oreal Pureology hair care range is available at Tinette & Co. Salon in Fort and in leading salons that carry L’oreal products locally. I’ll add pricing later I’m currently on my way to the doctor 
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