It is finally revealed that premier luxury Internet-based shopping website Net-A-Porter Magazine will soon come up with a newsstand version of its own within the next twelve months. Making the announcement at a recent conference, Chief Executive Officer Mark Sebba explained that it will be more of a fashion magazine. With the impending release of a magazine, the company has practically admitted that printed publication still has great importance to the media and advertising industry.
Successful digital magazineNet-A-Porter Magazine is a success with its digital format, which come out every week and is available via the Internet and iPad applications. Actually, the plan of coming out with a print version is nothing new since it already released a print version, albeit in a limited number, for its spring and summer 2011 magazine. The print, which had quirky model Alexa Chung as its featured cover girl, were distributed to the magazine’s corporate clients.Print Version is expectedThe move to make a printed version is not surprising since the founder of Net-A-Porter, Natalie Massenet, had already been involved at successful printed publications such as Tatler and Women's Wear Daily before the digital magazine was set up. Apart from this, the online magazine is headed by Lucy Yeomans, the former editor of British Harper’s Bazaar, and Tess Macleod Smith, Hearst’s ex-publishing director. Both are receptive and even pushing for the printed magazine plan to push through. Revolutionary magazineWhen the magazine was launched over a decade ago, the people behind it were focused on revolutionizing the publication industry more than the aspect of online shopping. They are bent on not just successfully moving products and services, but wanting to have a better understanding of media’s role in commerce. This means being able to maximize the benefits from advertising profits of any printed publication apart from ensuring its retail sales. Such benefits are the reasons why the company is committed to making the print version a reality.Even when Sebba is thought of as having the plan out on the open prematurely, leaks about the said plan had been circling around months before. And now that the magazine’s CEO had spoken, it’s sure that Net-A-Porter Magazine will soon have its printed “sibling” available to the public.Image Source: Telegraph
