The March 2012 issue of Brides magazine ranks hiring a wedding planner high on their list of ways for a bride to “plan a wedding and still have a life.”
The 3 reasons they give for hiring a wedding planner are ones that you can incorporate into your marketing message:
- You take care of most of the wedding planning work, allowing a bride to spend time with her fiance
- You negotiate discounts with wedding vendors, which means your services can pay for themselves
- You coordinate all activities during the most important last 4 to 6 weeks before the wedding, eliminating some of the feeling of being overwhelmed that a bride who plans her own wedding experiences
The article also mentions other ways a bride can still have a life when planning a wedding. The most important one you’ll want to share with your bride - don’t become a perfectionist.
If your bride gets too obsessed with making everything perfect, she’ll miss having fun planning the wedding of her dreams. Encourage her to select a few things that really make a difference to her and her fiance and concentrate her time and energy on those few things.
