Now that you’re starting your wedding planning business, you’ll hear that you need to develop an “elevator pitch,” a summary about yourself and your business that can be delivered quickly, in the time it takes to ride an elevator. Of course, that’s not the only place to use this speech. You’ll use your pitch to easily and effectively to answer the question, “What do you do?’ at any business or social event.
The April issue of Success magazine has tips on the “modern” elevator pitch. I’ve translated their tips into 3 that can help you, as a wedding planner, attract brides and good referrals:
1) Tell what you are offering and how your wedding planning services help brides
Don’t just say you’re a wedding planner, mention the unique services that you offer and how brides benefit from those services. Answer the question in people’s minds, “How are you different from other wedding planners and how does that help brides?”
2) Share your passion for weddings and your desire to help couples on their special day
I’ve heard new wedding planners tell people how they hated their jobs or were laid off so they decided to become wedding planners. Too much information! People are attracted to people who are positive and happily doing what they love.
3) Mention how you have helped a bride in the past
People love hearing stories, so give an example of how you helped a bride have the wedding she wanted. This way, the listener knows you have the knowledge and skills needed to help brides.
Develop your pitch then practice, practice, practice, so you feel comfortable and confident telling people who you are and the benefits of hiring you.
