As a wedding planner, the best time of year to meet potential clients is now through Valentine’s Day. Many engagements take place during this time (“engagement season”) and you have the ability to meet these newly engaged couples and their friends and relatives at holiday parties and networking events in December. Also, if you can keep your blog or website up-to-date during this time, the new brides in your area will easily find you when they search the Internet to get wedding planning help.
Unfortunately the holidays can also be filled with personal responsibilities and commitments.You might be considering putting aside working on your business “ for now” because the tasks you want to accomplish, such as building up your website or blog or putting together a marketing piece, seem too daunting.
But don’t put your business aside!
Each day that you delay working on your business leads to you delaying another day and another. Eventually you might not even be motivated to do the work you need to do to have a successful wedding planning business in 2012.
Take your tasks and break them up into small, manageable steps that can be done in 15 minutes a day. In 15 minutes you can do things such as brainstorm new ideas for your website, find and select a photograph or testimonial to use in your marketing, Tweet wedding planning tips that will help brides find and recognize your expertise, or write a list of the benefits of your services that you want to speak about when you meet a potential client.
Completing at least one short task every day will help you stay connected to your target market and give you the sense of accomplishment you might need to help you stay motivated.
