Ask questions:
How do you feel about [insert] topic?
What is your advice about [topic]?
Last week my customers were surprised by my quality, how do you surprise yours?
Highlight recent events:
Recognize items in the news, share a viewpoint.
Highlight a customer’s success and how you helped.
General posting:
The Zen of [blah blah blah]
10 shortcuts for completing [insert task here] in record time
How to succeed in [insert topic here] fast
Photo Credit: Joey Gannon via Compfight
Promote with calls to action and urgency:
Our sale this week is huge, click [link] to buy NOW, before it ends.
Did you know we offer [services], our website has more information, go to [this link] NOW
Bonus one liners (sorry more than ten came out of my head):
We appreciate your post/comment/concern/question here is a coupon for your next visit
10 awesome reasons to get the best [widget, product] here [link to website]
Curious how they do it better? [insert website here]
AND ~
How can I make social media better for YOU? Click Packages and Pricing NOW ~ wink ~
Yes there are masters of the headline. Look up John Carlton, Eugene Schwartz, Orsen Welles, Jon Morrow, and Frank Kern, just to name a few. Read what they wrote, currently write, absorb and repeat.