Facebook says Messenger users worldwide could be seeing ads within the next few weeks. However, the full rollout may take until the end of the year to conclude, so if you're lucky you'll have that long to get used to the idea. Testing for this feature actually begun in January, but only in Australia and Thailand.
Facebook expects most ads in Messenger to lead to opening conversational threads inside the app, either with a human or a bot. That said, companies are free to direct you to external destinations such as their websites once you tap on an ad.
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