The video, for example, shows "Celebrity" Big Brother loser, Danica Thrall, getting her twelve seconds of fame by turning down DJ Cassidy in what is a truly terrible set of dialogues. From then on DJ Cassidy enters an overwhelmingly camp hat shop (do they even exist?) and tries on a hat ... which sends it all going, and brings us on to one of Director X's generically terrible music videos.From then Jessie J teams up and appears to show chemistry with Robin Thicke. Now, to most, that wouldn't be of much issue ... but we're sure that somewhere along her career Jessie J has stood up for women's rights and women everywhere ... yet, here she is seen prancing around with one of the biggest douchebags in the music industry, whose last hit single managed to include lines like "You're the hottest bitch in this place", "Let me be the one you back that ass in to", and of course "What rhymes with hug me?" (inferring that fuck me rhymes with hug me ... that's dumb on so many levels).
Furthermore, Robin also proceeds to contradict himself throughout. Here, he is shown offering nothing but loving thoughts and words onto a plate of 70's disco ... yet, we're all particularly aware now of how much of a scumbag he likes to come across as - this leaves us bewilderingly unsettled and, as a precaution, means that we see it as not much more than a mediocre single filled with pretentious feature artists.
It's a shame really, because musically this could actually have been rather good. However, we find ourselves struggling to get past the idiots that decided to put this together, and pray that it doesn't see the light of day ... although we wouldn't be too shocked if it ended up being the next big single. Go figure.
Paul.
