In the marketing spotlight this week:
♨ The skinny on Google's mobile ranking algorithm;
♨ How to use Periscope (and what is it?!);
♨ Bing now serves one-page results;
♨ Facebook's embedded video player;
♨ YouTube autoplay is officially here;
♨ Google's tools to reduce your data usage;
♨ Taylor Swift is the World's Greatest Leader... wait, what?!
♨ Galaxy S6 and Galaxy S6 Edge prices;
♨ ...and more.
Don't have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?
I've got you covered.
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.
Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don't have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.
Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.
THANK YOU.
Now grab your cup of coffee and let's catch up on the marketing news that matter to your business.
Let's start with the news from Traffic Generation Café.
At TrafficGenerationCafe.com
Periscope Tutorial: How [and Why] Use Twitter's Periscope
Periscope is a way to share and watch live video broadcasts from your iGadget of choice.
It's a ' a visual pulse of what's happening right now'. It lets you ' discover the world through someone else's eyes '.
And it's the new hottest thing that just might be here to stay.
I definitely think you should explore Periscope over the weekend, and here's everything you need to know to make your periscoping easier.
SEO
April 21 is the deadline Google set for the webmasters to get mobile ready or be deranked under Google's mobile friendly algorithm. I'd pay attention to this one if I were you. Here's the skinny on what you need to know. READ IT.
Just in case you are wondering if mobile traffic is really worth it, here are some numbers: mobile search queries are 29% of all searches in the U.S.
Wow... Bing is so confident in the quality of their search results they are showing the first page only.
Blekko search engine no more: its team and technology are now part of IBM's Watson technology.
Social Media
Facebook launched embedded video player for non-Facebook websites.
Facebook is in talks with media companies about hosting their content, rather than directing users to external links. Ouch.
A study shows Facebook Like button tops social net actions. No surprise there - minimum effort...
Facebook Messenger app is now Facebook Messenger platform. Here's what it means.
YouTube autoplay is officially here: YouTube now serves desktop viewers a series of continuously playing videos.
Stomach-churning and fascinating at the same time... UC Davis broadcasted lung cancer surgery on Twitter.
Not sure why you'd want to, but you can now feature comments from Reddit users via Reddit's new embeddable comments feature, which works much like Twitter's embedded tweets.
On a Side Note...
If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.
Plus, you'll get complimentary access to my "Mommy, Where Does My Traffic Come From?" traffic hacks report and traffic hacks newsletter:
"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com
See you in your inbox!
Marketing This & That
Looking to buy a new domain anytime soon? Keep in mind: consumers prefer to click on search results with a .com domain rather than a new domain.
Definitely check this out: Google's data compression proxy service gives you the tools to reduce your data usage.
You've got to be kidding me... World's 50 Greatest Leaders for 2015 list from Fortune. Taylor Swift is #6.
As of right now, you can preorder Galaxy S6 and Galaxy S6 Edge smartphones; here are the prices from different carriers.
Marketing Fun
Nothing like a great sense of humor!
A YouTube rep replied to The Daily Dot's request for comment on a story with an animated GIF.
The Daily Dot staff assumed it was a joke. But then the YouTube rep assured them it was not.
"The GIF really was our official response," he wrote.
Love it!
Thank You
To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.
Traffic Generation Café would NOT be what it is today without you.
Here are just some of the mentions I came across in the past week:
Good and Geeky Podcast Number 2 - David Allen at goodandgeeky.com
How To Get An Influencer's Attention {And Win Their Heart} Without Being A Suck Up - Andrea Beltrami at thebrandedsolopreneur.com
How to Write Blog Titles People Will Die to Click - Abrar Mohi Shafee at bloggingspell.com
Headline Writing, Twitter Response Guide, Mobile-Friendly Algorithm, #Speedlink 12:2015 - Francisco Perez at iblogzone.com
Have I missed your mention? Let me know in the comments!
Want to see your name here? Mention Traffic Generation Café in your next blog post!
Subscribe to Stay Ahead
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To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you'd be surprised how much it'll do for your credibility and online presence!), join me there:
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To an even better next week,
