Social Media Magazine

Weekly Marketing Skinny • January 17, 2015

Posted on the 17 January 2015 by Ana Hoffman @AnaTrafficCafe

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.

Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don’t have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.

Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.

If you appreciate what I do, share this Marketing Skinny:


Now grab your cup of coffee and let’s catch up on the marketing news that matter to your business.

Let’s start with the news from Traffic Generation Café.


19+ Surprising List Building Mistakes Discovered At Traffic Generation Café

19+ way list building at Traffic Generation Café could be better!
It’s not too often that we have the guts to give someone a much-needed honest feedback. That’ why I was so appreciative of Mitro Patrikainen of doing just that – analyzing my current list building funnel and pointing out what I do well and what has room for improvement.

Granted, I’ve been ignoring my list building while working on my first ever traffic generation course (yes, this is THE first time you are hearing about it!), but there’s not reason I can’t make what works now work better, right?

I’ve already implemented some of Mitro’s suggestions and definitely think you should get his checklist offered at the end of the post to improve your list building funnel as well.

After all, your email list is the bread and butter of your business!

Read it here: 19+ Surprising List Building Mistakes Discovered At Traffic Generation Café

Over $1,500 Worth of Swipe Materials

Get your free Course Builders templates
When Danny Iny of Firepole Marketing sent me a link of FREE swipe materials to share with my audience, I had to triple check to make sure he was in fact being serious.

I mean, I took a look at what’s inside, and I can honestly tell you I’ve paid hundreds if not thousands dollars in the past to have this kind of thing done for me by a freelance copywriter.

Swipe Giveaway: Steal Danny’s ultimate plug-and-play, “done for you” kit for pre-selling your next product

You see, it wasn’t enough for Danny to just create a training video that outlines and explains the sales techniques you can use to start generating income immediately (even if your product doesn’t exist yet), but he wanted to make sure you had all the tools necessary to pull it off successfully.

That’s why he created the ultimate swipe kit, with well over $1,500 worth of sales scripts, talking points, and email copy.

It’s literally a copy and paste job (with a few slight tweaks to match your business), and you’ll be up and running with a professional, expert-level marketing campaign.

Make sure to grab it here before it’s gone.


Do you have ideas for Google Web Search & Webmaster Tools? – Google is listening!

Structured data markup helps your content get discovered in search results and across Google properties. And Google announced a new Structured Data Testing Tool to test yours. To learn more about structured data markup, visit this post at TGC: Schema Markup: How to Make Your Content More Clickable and Shareable.
Google is now personalizing autocomplete suggestions predictions, as Google now refers to them, based on your prior queries. How Googly…

Google Analytics restructured ‘Acquisition’ section.

You can now specify your social profiles to Google to display in Google Knowledge Graph. Nice feature, but in reality, it won’t be accessible to most of us for a long time (if ever?).

DuckDuckGo, the search engine that doesn’t track you, has tripled its growth. I actually like it; too bad most have never heard of it.

Social Media

Mark Zuckerberg, Facebook CEO and T-shirt enthusiast, held a public town hall in Colombia on Wednesday. Here are the highlights.

This was a big oopsie: Facebook caught deleting a comment (the wrong kind of comment to delete!) in response to Zuckerberg’s post.

Twitter would like to make money from the millions of people who see tweets all over the Web, but don’t actually use Twitter.

This year YouTube and Google are doing something they’ve never done before: bringing a handful of YouTube creators directly to the White House to talk with the president in person in a live broadcast on Thursday, January 22.

Apparently, Myspace is not only alive and kicking, but growing AND making money.

Snapchat is demanding $750,000 a day for its new ads.

Make Money Online

For almost two weeks, AdSense publishers have been reporting on the AdSense product support forum that their ads were redirecting to spammy sites. Google says it’s now fixed.

Technology News

Would you like to demo the upcoming Apple Watch? Here’s how.

Google announced on Google+ that they are no longer will be selling the version of Google Glass they have been selling. Actually, they won’t be selling any version of Google Glass… until further notice.

If you have accidentally purchased an app from the Mac App Store, or if the app isn’t functioning as expected, or if you are experiencing technical issues with an app, you can request a refund from Apple.

This video shows how insanely customizable Google’s Project Ara smartphone will be.

Marketing This & That

Google announced Google Domains, the company’s domain registration service, is now available to all in the U.S. (other countries will still have to wait).

Hot debate: Should Google disclose unpatched software vulnerabilities to make software developers fix them? …and leave the users vulnerable if they don’t…

Speaking of: Microsoft is dropping its patch Tuesday alerts for all except premier support subscribers.

Google Translate plans to add real-time automatic speech translation to its app.

Amazon won the No. 1 spot for “best perceived brand” in the U.S. last year. YouTube was #2. See which brands took the other eight spots in the top ten.

Skype now allows you to enjoy a free group video call on your 2014 Samsung Smart TV with built-in camera. If you have one that is…

Firefox 35 is here with room-based conversations, MP4 playback on Mac, and Android download manager support. I must admit – it’s looking more and more attractive…

Chrome Remote Desktop app for iOS is now available, making it easy to securely access your desktop computer remotely from an iOS device.

What Now?

Get your free Course Builders templates
Before you run off to enjoy your Saturday (have a great one!), I really want to make sure you take advantage of Danny Iny’s spectacular offer of his ultimate ‘Done for You’ swipe kit.

It’s not everyday something as valuable as this comes our way for FREE.

So whether you think you need it right now or not (things change you know…), grab it here while you still can.

NOW you can go enjoy your weekend!

To an even better next week,

traffic generation cafe

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