image courtesy : warbyparker.com
The über-cool glasses e-tailer , Warby Parker has luxuriated the 60's past. The very young and handsome quartet of founders, launched the company in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider , they were inspired by pop culture icon and the forefather of the hippie culture Jack Kerouac. Infact, the name Warby parker comes from two of Jack Kerouac's characters Zagg Parker And Warby Pepper. This brand carries the essence of the counter-culture of the 60's effectively popularised by the beat generation authors.
image courtesy : warbyparker.com
Less that 4 years in business and Warby Parker has already been featured in most of the popular fashion magazines like Vogue and GQ. Apart from that, the vintage appeal of Warby Parker has found a fan following amongst celebrities like Ryan Gosling, Ashton Kutcher, Emmy Rossum and my fashion favourites Jessica Alba & Gwyneth Paltrow!!
image courtesy : warbyparker.com & Google
"Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point."
Warby Parkers takes away control from the corporations and fashion giants who charge ridiculous amounts for plain prescription glasses/frames ( >$300). The company brings vintage quirk and style to generally bland eyewear. By circumventing traditional channels and engaging with customers directly through their website, Warby Parker has been able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.
Warby Parker has launched its Fall Collection TODAY! So without further ado, lets take a look into their amazing collection.
Warby Parker Fall 2013 Collection :
The Fall Collection is inspired by the shaky year of social and cultural metamorphosis. According to the brand itself
"Our newest collection for Fall 2013 recalls the shaky years when social change was nearing take-off, just before the Surgeon General denounced smoking and hemlines creeped north. We aimed to capture this enthusiasm in our second TV commercial, directed by Phil Andelman (maker of music videos for Taylor Swift, Rihanna and The Kills) and starring native New Yorkers Harry McNally and Malu Byrne. It’s a paean to the literary life."
The Fall collection nudges on the reminiscence of the literary culture that existed at the time of the unapologetic and revolutionary "New Journalism" of Hunter S. Thompson, JD Salinger and Joan Didion.
The collection debuts five new frames in a mix of materials—bold acetate in rich, autumnal colors at the brow and nose, and stainless steel-rimmed lenses. Each name—Ames, Ripley, Rowan, Holcomb and Ellison—is a reverent bow to some of their favorite literary references of the time. The 15 options, featuring sunwear and optical, provide midcentury style without the flea market goose chase. They’re instant classics for the post-aughts.
You can purchase acetate frames for $95, and styles featuring both acetate and stainless steel for $145. As always, for every pair sold, a pair is distributed to someone in need.
The Collection
Warby Parker has launched 15 new styles in 8 different designs of Optical glasses and Sunglasses offering a classic vintage look. The glasses
Ames
Ames - Graphite Fog
Ames - Whiskey Tortoise
Ames - Graphite Fog
Ames - Whiskey Tortoise
Ripley
Ripley - Oak Barrel
Ripley - Whiskey Tortoise
Rowan
Rowan - Graphite Fog
Rowan - Whiskey Tortoise
Holcomb
Holcomb - Oak Barrel
Holcomb - Marble Sandstone
Ellison
Ellison - Marbled Sandstone
Ellison - Whiskey Tortoise
Wilkie
Wilkie - Greystone
Duckworth
Duckworth - Oak Barrel
Zagg
 Zagg - Stipped Sassafras The collection is incredibly cool. It is refined, classy, vintage-y but with a sprinkle of quirkiness. It sets itself apart from run-of-the-mill and plain eyewear, and all this at an amazing price. Plus you don't have to go on a hunt for a nice and decently priced (hard to find!) vintage dealer for such glasses.My personal favorite this season would definitely be Ellison Whiskey Tortoise & Marble Sandstone. I also love the Holcomb design's cat-eye look - so totally 60's!!You can checkout the collection at www.warbyparker.com Optical EyewearSunglasses~the images used for illustration purposes are from www.warbyparker.com. A few have been taken from google. |
