Have you seen the new Vince Camuto collection? I must say this collection caught my eye. All those beautiful coats, boots & blazers are probably one of the reasons why I'm always so excited about fall season and Vince Camuto knows that very well! I really love most of the pieces and what I love the most is how wearable, yet chic all of them are!
When the buyers working for the discount fashion website Ideeli return from trips to designer showrooms in the “garment district” here, they’re often as euphoric as shoppers who have found great deals.
Recently, some of the excitement has been about accessories from hot up-and-coming hair accessories designer Deepa Gurnani and Nine West co-founder Vince Camuto. But it can also just be a few dozen boots from a top designer they’re not allowed to mention.
These “merchants,” as Ideeli likes to call them, sometimes get calls from manufacturers when stores return merchandise or cancel orders. But, more often than not these days, it’s because a brand realizes it’s more cost-effective to make extra and knows there’s a growing demand for deals on name-brand clothing and accessories.
Enter the growing influence of Ideeli and other sites that specialize in “flash sales.” While Groupon and other daily-deal sites typically feature one daily deal in a local market, flash-sale sites have limited-time sales that feature many pieces from one or more designers’ lines.
Ideeli takes the concept even further and often features sales from as many as 40 designers at a time, selling women’s, men’s and children’s clothing, as well as home goods.
“It’s the digital equivalent of an entire store’s merchandise being on sale,” says Nita Rollins, a digital marketing expert and Ideeli member.
Ideeli’s goals are the same as many shoppers’ this holiday season: Buyers are looking for the lowest prices on the best products.
