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LATEST ARTICLES ( 31 )

• The Importance of Your Personal Brand

  

  If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size... Read more

  Posted on 07 October 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Linkedin is the Greatest Personal Branding, PR and Business Development Tool...

  

  LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. Read more

  Posted on 22 September 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Linkedin is the Greatest Personal Branding, PR and Business Development Tool...

  

  LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. Read more

  Posted on 22 September 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Marketing Consultants…they Like to Watch.

  

  Marketing consultants like to observe company brand positioning and how it changes over time. We like to compare the efforts of those companies with explicitly... Read more

  Posted on 18 November 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• DIY Marketing – Biggest Small Business Mistake

  

  DIY Marketing and Hiring Marketers to work In-house is one of the biggest mistakes being made by many Australian small businesses. Read more

  Posted on 23 August 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• 11 Questions To Help You Select A Marketing Consultant That Is Right For Your...

  

  Are you looking for a marketing consultant who can assist your business growth or help you overcome a challenging situation? Judging by the number of SME client... Read more

  Posted on 07 August 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Are Your In-House Marketing Professionals Working Hard And Smart Enough?

  

  For years there has been a disconnect between the marketing function and the rest of the organization, especially when it comes to management understanding... Read more

  Posted on 31 July 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Engagement – What Does It Mean To You?

  Is engagement another marketing buzzword that has a different meaning for each person and organisation? With Social Media Marketing taking centre stage,... Read more

  Posted on 12 July 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Recruiting For Marketing Professionals – What NOT To Do! Are You Making These...

  

  Are you one of the many organizations trying to improve the effectiveness of your marketing team in house only to find the marketing professionals you have... Read more

  Posted on 01 July 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• A Marketing Strategy That Consumes You and One That Simply Doesn’t Wash

  I was watching TV last night, a rare occurrence that I’m sure reflects the media diversification trends and the decreasing importance of the traditional TV spot... Read more

  Posted on 11 June 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Outsourcing The Marketing Function

  

  When To Get a Marketing Consultant or hire a Marketing Professional So You Can Focus On Your Business With an uncertain future, are you left wondering whether... Read more

  Posted on 11 June 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Revolutionizing Marketing Recruitment and the In-House Marketing Function

  Small to medium enterprises today are faced with the quandary of meeting the strategic and practical challenges of marketing their business. Read more

  Posted on 24 May 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• What Makes a Marketing Consultant Cry

  Maybe I have been experiencing self-delusion all these years but during this rainy weekend whilst catching up on all the TV programs I have missed, my bubble... Read more

  Posted on 20 May 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• 4 Steps to Implementing Your Content Marketing Strategy

  When executed correctly, Content Marketing Strategy is the best form of win-win persuasion.  Here are the 4 critical steps to implementation: 1. Read more

  Posted on 03 May 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• To Get Content Marketing Strategy – Marketing Saviour

  The internet, social and mobile revolutions have completely altered the state of play in how we all connect – there is now a seamless flow of instant... Read more

  Posted on 23 April 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Content Marketing Strategy – Marketing Saviour

  The internet, social and mobile revolutions have completely altered the state of play in how we all connect – there is now a seamless flow of instant... Read more

  Posted on 23 April 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• Creating Good Content Management Habits

  A Content Marketing Strategy is “the mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it,... Read more

  Posted on 15 April 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• The Dangers of Using Social Media

  Think before you type – Social media can land you in Hot Water! by Sharon Givoni A recent legal stoush between two well-known Australian swimwear labels over... Read more

  Posted on 24 February 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• 9 Ways of Overcoming Getting LinkedOut When Using LinkedIn

  From a Marketing Consultant’s Perspective… Yesterday I read possibly the best and worst article about LinkedIn. Here is the article that made me so happy and... Read more

  Posted on 10 February 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA

• 2013 Trends, Predictions and Importance of Marketing Content Strategy

  

  What are you going to do differently in 2013?- Checklist for New Year The Mayans were wrong, we are all still here, your clients and prospects still need you,... Read more

  Posted on 24 January 2013 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA