Themarioblog

LATEST ARTICLES ( 1384 )

• Remake of Argentina’s La Nacion Follows Two Trends

  

  This week reporting from Kiev, Ukraine, while attending and presenting at the WAN IFRA 2012 Congress. Follow my live reports on Twitter @DrMarioRGarcia TAKEAWAY... Read more

  Posted on 04 September 2012 MEDIA, SOCIAL MEDIA, TECH

• Creating a New Logo for Newsasset

  

  This week reporting from Kiev, Ukraine, while attending and presenting at the WAN IFRA 2012 Congress. Follow my live reports on Twitter @DrMarioRGarcia TAKEAWAY... Read more

  Posted on 03 September 2012 MEDIA, SOCIAL MEDIA, TECH

• Print is the Word!

  

  This is the weekend edition of TheMarioBlog and will be updated as needed; next blog post is scheduled Monday, Sept. 3—when I will be reporting from Kiev,... Read more

  Posted on 31 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Two Hot Topics for Print Publishers

  

  TAKEAWAY: Call them the red hot topics among newspaper publishers and editors: frequency of publication, and the rebirth of evening editions. Read more

  Posted on 30 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Let’s Not Abandon Surprises on the Quest for Productivity

  

  TAKEAWAY: Hubs and responsive design can be effective solutions, but they should be fused with a good dose of surprise. From I Love Lucy; Courtesy: newlantern. Read more

  Posted on 29 August 2012 MEDIA

• Tampa at the Center of the Universe

  

  TAKEAWAY: I spend about 10 days a month at home in Tampa, Florida. It so happens that my days at home this month have coincided with the Republican National... Read more

  Posted on 28 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Sign up Now to Get Info on New Digital Book, Plus Neil Armstrong Tributes

  

  TAKEAWAY: We get closer to publication of The iPad Design Book: Storytelling in the Age of the Tablet, so you can now sign up for latest information AND:... Read more

  Posted on 27 August 2012 MEDIA, SOCIAL MEDIA, TECH

• A Month After Aurora Shootings: Analyzing the Facts Via Graphics

  

  This is the weekend edition of TheMarioBlog; the next blog post is scheduled for Monday, Aug. 27.  We will update the weekend blog as needed TAKEAWAY: Who got... Read more

  Posted on 24 August 2012 MEDIA, SOCIAL MEDIA

• A Fresh Reminder About Respect for Intellectual Property

  

  TAKEAWAY:Respecting intellectual property requires commitment and a strong will to avoid the temptations of the Internet, that orchard of information with ripe... Read more

  Posted on 23 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Bild’s 3.0 Version of App: It’s a Pop up Fest

  

  TAKEAWAY: Germany’s Bild has the 3.0 version of his pop driven app out, and it takes tablet storytelling to its next fun level. We take a look in this segment o... Read more

  Posted on 22 August 2012 MEDIA, SOCIAL MEDIA, TECH

• FT"s “how to Spend It”  App—doing Tablet Advertising Just Right

  

  TAKEAWAY: Seven months after it was launched, the FT’s how to spend it supplement app thrives, and it turns a profit. We examine it, with special emphasis on it... Read more

  Posted on 21 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Digital Book Ideal for College, University Courses

  

  TAKEAWAY: My new digital book will be ready soon, hopefully on time for the start of classes at colleges and universities globally. Read more

  Posted on 20 August 2012 MEDIA, SOCIAL MEDIA, TECH

• TradeWinds Introduces a New, Cleaner Look

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog will be published Monday, Aug. 20—Update #3-Oslo, Friday, Aug. Read more

  Posted on 17 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Is “seriously Silly” an Option for the Media? Only with the Right Editor

  

  TAKEAWAY: The second in The Clip Report series is out and it points out the various modes in which media companies are operating today in terms of content,... Read more

  Posted on 16 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Huffington: a “must See” Magazine App

  

  TAKEAWAY: It is a new weekly magazine for The Huffington Post: Huffington is easy to navigate, easy to look at and full of highlights that make it a great case... Read more

  Posted on 15 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Newsmagazines and Survival in the Era of Twitter

  

  TAKEAWAY: It’s no secret that many magazines, like newspapers,are not doing well attracting and keeping readers. It is particularly difficult for the... Read more

  Posted on 14 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Time for Publishers to Make Tablet Advertising “the Project”

  

  Reporting from Oslo, Norway this weekTAKEAWAY: Let’s hear it for The Guardian’s execs, who are more keen on getting advertising for their tablet edition than... Read more

  Posted on 13 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Printed Newspapers’ Frequency: Less May Be Best

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. Next blog post is Monday, August 13.TAKEAWAY:It’s a reality that digital publishing... Read more

  Posted on 10 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Shang: the Luxury Magazine Evolves

  

  TAKEAWAY: In 2011, we at Garcia Media participated in the creation of Shang, the Shangri La Hotels’ first magazine. A year later, it is good to see a copy as a... Read more

  Posted on 09 August 2012 MEDIA, SOCIAL MEDIA, TECH

• Mars’ Landing and Those Front Pages

  

  To be updated as more pages covering the Mars landing are includedTAKEAWAY: For me it is always a fun exercise to look at the coverage of an important event,... Read more

  Posted on 08 August 2012 MEDIA, SOCIAL MEDIA, TECH