Themarioblog

LATEST ARTICLES ( 1384 )

• Silicon Valley Business Journal—creating the Ultimate Multi Platform Operation

  

  TAKEAWAY: The launch this week of the Silicon Valley Business Journal in San Jose has created quite a buzz: many see it as a groundbreaking project that can... Read more

  Posted on 11 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Lessons Learned from Silicon Valley, and a Look at Some Details of SVBJ

  

  TAKEAWAY: Mario R. Garcia and Jon Wile recount the lessons they learned while working on the Silicon Valley Business Journal. PLUS: Reed Reibstein takes a... Read more

  Posted on 10 January 2013 MEDIA, SOCIAL MEDIA, TECH

• The Design of the Silicon Valley Business Journey, from Prototype to Reality

  

  TAKEAWAY: With the launch of the Silicon Valley Business Journal, we examine the evolution of the design through multiple prototypes. PLUS: links of interest... Read more

  Posted on 09 January 2013 MEDIA, SOCIAL MEDIA, TECH

• The Design of the Silicon Valley Business Journal, from Prototype to Reality

  

  TAKEAWAY: With the launch of the Silicon Valley Business Journal, we examine the evolution of the design through multiple prototypes. PLUS: links of interest... Read more

  Posted on 09 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Malaysia’s Metro: a Favorite, Colorful Newspaper Just Got Better

  

  TAKEAWAY: It is a new look and total rethink for Malaysia’s Metro, a newspaper that knows what its audience wants, and it now serves it in an even more... Read more

  Posted on 08 January 2013 MEDIA, SOCIAL MEDIA, TECH

• A New Start for the Silicon Valley Business Journal in 2013

  

  TAKEAWAY: Today we begin our week-long look at the first two of our projects to launch in 2013: Silicon Valley Business Journal, of San Jose, California, and... Read more

  Posted on 07 January 2013 MEDIA, SOCIAL MEDIA, TECH

• The New Silicon Valley Business Journal is Here!

  

  TAKEAWAY: We are excited to have readers in Silicon Valley enjoy our work with American City Business Journals. Our in-depth blog posts on the project start... Read more

  Posted on 04 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Wishing You a Happy New Year

  

  Wishing you a Happy New Year TAKEAWAY: TheMarioBlog is taking a break until Monday, January 7.  After a busy year, it is time to take a break and to celebrate... Read more

  Posted on 26 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Wishing You a Merry Christmas!

  

  Wishing you a Merry Christmas! TAKEAWAY: TheMarioBlog is taking a break until Monday, January 7.  After a busy year, it is time to take a break and to... Read more

  Posted on 20 December 2012 MEDIA, SOCIAL MEDIA, TECH

• A Look Back at 2012: Projects Launched and Lessons learned—Part Two

  

  This is the last post for TheMarioBlog for 2012. Our next blog post will be published Monday, January 7, 2013 TAKEAWAY: These were projects we at García Media... Read more

  Posted on 19 December 2012 MEDIA, SOCIAL MEDIA, TECH

• A Look Back at 2012: Projects Launched and Lessons learned-Part One

  

  A look back at 2012: Projects launched and lessons learned-Part One TAKEAWAY: These were projects we at García Media collaborated on and launched in 2012. Each... Read more

  Posted on 18 December 2012 MEDIA, SOCIAL MEDIA, TECH

• It Was Introspection in 2012, Implementation for 2013

  

  The Monday blog It was introspection in 2012, implementation in 2013TAKEAWAY: It was a year of self imposed analysis for many publishers worldwide in 2012, and... Read more

  Posted on 17 December 2012 MEDIA, SOCIAL MEDIA, TECH

• The Economist’s Marketing Vision, Plus the Popularity of Responsive Design

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Dec. 17 TAKEAWAY: It’s clear vision ahead for The... Read more

  Posted on 14 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Huffington: Take a Look at What the 3.0 App Looks Like

  

  TAKEAWAY: Huffington and the art of amazing simplicity, cool aesthetics and some lessons along the way for storytelling in the tablet. Read more

  Posted on 13 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Emotion, Content and Design

  

  TAKEAWAY: How can we appeal to the emotions of a newspaper reader better, thru design, or content? Or, is it a combination of the two? Read more

  Posted on 12 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Redefining the Term “dinosaur”

  

  TAKEAWAY The term dinosaur acquires a different meaning when applied to newspapers—but some websites qualify for the description, too. Graphic by Reed... Read more

  Posted on 11 December 2012 MEDIA, SOCIAL MEDIA, TECH

• Printed Newspapers’ Song for 2013: We Are Still Here

  

  TAKEAWAY: Nothing reflects how much the newspaper industry is in transition as how the media itself covers it. Take a look: it is good news, bad news and in... Read more

  Posted on 10 December 2012 MEDIA, SOCIAL MEDIA, TECH

• iPad Ad Lab #4—Those Comfy Advertising Suites

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Dec. 10 TAKEAWAY: This is part four and the final... Read more

  Posted on 07 December 2012 MEDIA, SOCIAL MEDIA, TECH

• iPad Ad Lab #3—Rules of Engagement

  

  TAKEAWAY: This is part three of a series of four blog posts to discuss and to analyze the role of advertising in tablet editions of newspapers and magazines. Read more

  Posted on 06 December 2012 MEDIA, SOCIAL MEDIA, TECH

• The iPad Ad Lab #2: Kill Those Banners

  

  TAKEAWAY: This is part two of a series of five blog posts to discuss and to analyze the role of advertising in tablet editions of newspapers and magazines. Read more

  Posted on 05 December 2012 MEDIA, SOCIAL MEDIA, TECH