Themarioblog

LATEST ARTICLES ( 1384 )

• South by Southwest: the Essentials of Change and Storytelling in the Tablet

  

  TAKEAWAY: In Austin, Texas, at South by Southwest, discussing storytelling in the tablet and presenting results of the Poynter EyeTrack: follow updates in this... Read more

  Posted on 08 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Death of Chavez: How It Played on Front Pages

  

  TAKEAWAY: The Venezuelan President Hugo Chavez finally lost his battle with cancer. Here is a sampling of how newspapers played the controversial leader’s death. Read more

  Posted on 07 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Write Your Own Obit and Paint Your Life’s Picture

  

  TAKEAWAY: In the digital age, there is no need to leave details of your life to an obituary writer who may be in a hurry to get home, so more people are engagin... Read more

  Posted on 06 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Principled, Yes; Stubborn, No

  

  TAKEAWAY: Stick to your principles, but be open to listen to others’ ideas. Some call it compromise, I prefer to call it smart practice Lincoln: Daniel Day-Lewi... Read more

  Posted on 05 March 2013 MEDIA, SOCIAL MEDIA, TECH

• It’s New Compact Format for Australia’s Sydney Morning Herald and The Age

  

  TAKEAWAY: Starting today, it is a compact format and lots of new design and storytelling details for the Sydney Morning Herald and The Age. Here are highlights... Read more

  Posted on 04 March 2013 MEDIA, SOCIAL MEDIA, TECH

• Second Screen: Capturing the Little (and Big) Moments Ideal for Mobile Platforms

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 4 TAKEAWAY: The real 24/7 newsroom is upon us, an... Read more

  Posted on 01 March 2013 MEDIA, SOCIAL MEDIA, TECH

• SND & Infographics: A Tale of Two Entries

  

  Miguel Gomez/Gulf News-Dubai  TAKEAWAY: This is the third and last in a series devoted to a subject that has many art directors, editors and info graphic artist... Read more

  Posted on 28 February 2013 MEDIA, SOCIAL MEDIA, TECH

• SND & Infographics: What Are Solutions to Improve Competition?

  

  TAKEAWAY: This is the second of a 3-part series devoted to a subject that has many art directors, editors and info graphic artists talking: why did so few... Read more

  Posted on 27 February 2013 MEDIA, SOCIAL MEDIA, TECH

• SND & Infographics: is It Tougher to Win Today?

  

  TAKEAWAY: This is the first of a 3-part series devoted to a subject that has many art directors, editors and info graphic artists talking: why did so few... Read more

  Posted on 26 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Thoughts on Doing the Printed Newspaper Happily

  

  TAKEAWAY: What do you tell a group of newspaper editors about their printed newspaper? Some thoughts as I prepare a keynote presentation for WAN IFRA Middle Eas... Read more

  Posted on 25 February 2013 MEDIA, SOCIAL MEDIA, TECH

• New Huffington Post for iPad Worth Taking a Look; Newsweek in Print Lives Abroad

  

  TAKEAWAY: It is a modern, vibrant new iPad edition for Huffington Post PLUS: International edition of Newsweek still appears in print!This is the weekend editio... Read more

  Posted on 22 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Diamonds Are Also This Front Page’s Best Friend

  

  TAKEAWAY: What a treat to see the front page of the Frankfurter Allgemeine having fun with an old fashioned diamond heist, a forever alluring Marilyn Monroe, an... Read more

  Posted on 21 February 2013 MEDIA, SOCIAL MEDIA, TECH

• From Print to Tablet: Dissecting and Creating

  

  TAKEAWAY: It is an exciting evolution to take your newspaper or magazine from a pdf only presence in the tablet to a curated tablet edition. We do such a... Read more

  Posted on 20 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Those Older Readers Love Their Tablets

  

  TAKEAWAY: Two ends of the generational spectrum are loving their tablets—-the very young and the very old. While we are not surprised that even toddlers crave... Read more

  Posted on 19 February 2013 MEDIA, SOCIAL MEDIA, TECH

• iPad Ad Lab #4—Tablet Advertising That Tells a Good Story

  

  TAKEAWAY: Here are two tablet ads that show us how advertising should appear in the new platform. They attract us, tell a story and fit and exploit what the... Read more

  Posted on 18 February 2013 MEDIA, SOCIAL MEDIA, TECH

• At The New York Times: the Design Evolution of Those Weekly Sections

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 18 TAKEAWAY: Last month, The New York Times... Read more

  Posted on 15 February 2013 MEDIA, SOCIAL MEDIA, TECH

• SND 34 Winners: Three That Never Stop Surprising Their Readers

  

  TAKEAWAY: The Washington Post, Gulf News and Times of Oman are among the 10 most award winning newspapers in the world. Here’s why they teach and inspire us. Read more

  Posted on 14 February 2013 MEDIA, SOCIAL MEDIA, TECH

• The Key to Attracting That Elusive Young Audience is Content

  

  TAKEAWAY: So The New York Times may be planning a special edition for the 20-something set. How effective will a Times Junior be? Youth is wasted on the young,... Read more

  Posted on 13 February 2013 MEDIA, SOCIAL MEDIA, TECH

• A Pope’s Abdication and the Media Quartet Kicks into Action

  

  TAKEAWAY: Pope Benedict surprised the world with his resignation announcement. The news spread quickly across platforms and social media outlets. Read more

  Posted on 12 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Publishing’s “Golden Age” is All About Time Spent Consuming Information

  

  TAKEAWAY: Are we experiencing a Golden Age for publishing?If time spent with our media brands is an indication, the answer is yes PLUS: Some early SND winners I... Read more

  Posted on 11 February 2013 MEDIA, SOCIAL MEDIA, TECH