Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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Periscope, Video and New Options for Going Live
Periscope is a new app that links well to Twitter. I am new to it and to that entire world of live streaming. I like it. I see possibilities. Plus tips from Rob... Read more
Posted on 24 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Let’s Hear It for Audio Storytelling
A fascinating piece in The Atlantic brings home the message: we like to listen to stories that are told to us via audio. Why do Audio Stories Captivate? asks... Read more
Posted on 23 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Some Newspapers Do “Uber” It
Truly enjoying this Ken Doctor piece about how newspapers seem to have the attitude of taxi companies, sometimes oblivious to the fact that there is... Read more
Posted on 22 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Print Summit in Frankfurt: The Power of Print
I speak in Frankfurt today at Print Summit 2015, a celebration of print with a series of speakers and case studies all related to the power that print still... Read more
Posted on 21 April 2015 MEDIA, SOCIAL MEDIA, TECH -
The Chicago Tribune: Expanding Opinion Content
It’s likely to happen in many other newspapers, too: expanding premium content, the kind that subscribers are likely to feel more inclined to pay for. It is... Read more
Posted on 20 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Here Are Some Happy News to Celebrate This Weekend
Toasting SND’s choice of the best designed newspapers, welcoming designers and coders into the WSJ newsroom, a celebration of Print in Frankfurt. Read more
Posted on 17 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Airline Branding Through the Years
For those who love aviation and branding, there is a new book with plenty of visual memorabilia from the world’s airlines—past and present. We take a peek into... Read more
Posted on 16 April 2015 MEDIA, SOCIAL MEDIA, TECH -
How U.S. Presidential Candidates Brand Themsvelves Via Their Logos
Within the last two days, two more presidential hopefuls have announced their desire to occupy the White House in 2016. It all starts with a message and with... Read more
Posted on 15 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Bullets (over the Text) at The New York Times
Those bullet items that outline and highlights key elements of a story are nothing new: they first became essential during the 1980s and the peak of newspaper... Read more
Posted on 14 April 2015 MEDIA, SOCIAL MEDIA, TECH -
How the Modern Business Traveler Gets the News
Used to be we hotel guests on the business flloors would request our newspaper of preference to get it delivered to our door each morning. That was then.... Read more
Posted on 13 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Twenty-one Tempting Tweets
Love those 140-character Tweets and all the goodness they pack into such short bursts. Scrolling down the inventory of Tweets is a favorite activity I repeat a... Read more
Posted on 10 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Meerkat, Periscope: New Apps to Make Live-streaming Video Easier
Apparently, Meerkat, the new video streaming app, was all the rave at the recent South by Southwest in Austin. It lets iPhone users become live broadcasters wit... Read more
Posted on 09 April 2015 MEDIA, SOCIAL MEDIA, TECH -
The Printed Newspaper: Still in the Show, but Not the Protagonist
We are beginning to get more used to the notion of print newspapers sticking around, but not playing the traditional role. Informative, yes; newsy, maybe not. Read more
Posted on 08 April 2015 MEDIA, SOCIAL MEDIA, TECH -
The Rolling Stone Report in Columbia Journalism Review
It is probably one of the most widely discussed journalistic issues of the past year: Rolling Stone’s piece xxxxxxxxx. Here is how Columbia Journalism Review... Read more
Posted on 07 April 2015 MEDIA, SOCIAL MEDIA, TECH -
At a Glance and in Your Ear: Listen to The Economist on Your Smart Watch?
The Economist, that brilliantly edited magazine that calls itself a newspaper, is opening up shop on Apple Watch, where subscribers to the magazine’s digital... Read more
Posted on 06 April 2015 MEDIA, SOCIAL MEDIA, TECH -
The More Tired You Are, the More Creative?
Ha! Here is an interesting study that all of us in the creative fields will be happy to know more about: We’re actually better at being creative when we’re... Read more
Posted on 03 April 2015 MEDIA, SOCIAL MEDIA, TECH -
At a Glance Journalism, Smart Watches and the One Sentence Story
Writing short has never been more important. Seductive headlines never had fewer words to do the seducting bit. Smart watches ringing in the era of at a glanc... Read more
Posted on 02 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Storytelling Blends World of Journalism, Movies
Recently a New York Times article carried the headline News Companies See Movies as Opportunities for Growth. It’s all about how to best utilize long form... Read more
Posted on 01 April 2015 MEDIA, SOCIAL MEDIA, TECH -
Massimo Gentile: Our Craft Loses a Giant
The designer, illustrator, music lover and type connoisseur Massimo Gentile died suddenly Sunday in Genoa, Italy where he was art director of Il Secolo XIX. Ou... Read more
Posted on 30 March 2015 MEDIA, SOCIAL MEDIA, TECH -
Smart Watches: Enter at a Glance Journalism
The Apple Watch is a few weeks away from making an appearance. So is at a glance journalism, perhaps the fastest and closest to our skin type of storytelling. Read more
Posted on 30 March 2015 MEDIA, SOCIAL MEDIA, TECH