Media Magazine

How U.S. Presidential Candidates Brand Themsvelves Via Their Logos

Posted on the 15 April 2015 by Themarioblog @garciainteract
How U.S. presidential candidates brand themsvelves via their logosHow U.S. presidential candidates brand themsvelves via their logos


When Hillary Clinton announced that she is running for President this week, many were surprised by her choice of a logo. It is a sans serif, minimalist H with an arrow pointing forward.

This is good for a 60-something candidate that some think represents the past.  So, for starters, that arrow has something going for it.

Yet, from the moment the new Hillary logo was seen, it has sparked comments both pro and con (not the candidate but the visual).

Even the great Milton Glaser, who gave us the iconic I ♥ NY logo, chimed in. Yes, he liked it, referring to it as “effectively simplified.”

“”I don’t understand the emotional violence in response to the logo,” Glaser told CNN. “It’s all a little naive, if you ask me….a little bit generic, but not too much so.”  

I agree. It is simple and conveys a clear message of how Hillary wishes to position herself to appeal to the common Americans that she is counting on to get to the White House.

Meanwhile in Miami.....
How U.S. presidential candidates brand themsvelves via their logosHow U.S. presidential candidates brand themsvelves via their logos

Also announcing his aspirations to become the first Hispanic US President, Senator Marco Rubio (R, FL) went on stage to declare himself the candidate of his generation, with emphasis on all things young and future.

Rubio’s logo is also minimalist, sans serif and emphasizes the colors red and blue, with a tiny map of the United States over the i in Rubio.

Simplicity is the key here, too.

But, perhaps it went too far, if you read what Karl Gude, a graphics professor at Michigan State University and a former graphics artist at Newsweek and the Associated Press, told Business Insider, for example, that the America dotting the "i" in Rubio was missing Alaska and Hawaii.

"The map feels like an afterthought," Gude said. "He just lost the Alaska and Hawaii vote."

And the rest
How U.S. presidential candidates brand themsvelves via their logosHow U.S. presidential candidates brand themsvelves via their logos How U.S. presidential candidates brand themsvelves via their logosHow U.S. presidential candidates brand themsvelves via their logos

Ted Cruz’ (R-Texas) logo has already incited debate, too. People have commented that it looks like everything from a teardrop or even a flame, to the logo from Al Jazeera.

Rand Paul (R-Kentucky) has gone for a torch in his logo. The image includes a solid red flame on top of bold letters that spell out his first name.

And there will be more presidential aspirants declaring their ambitions in the weeks to come, along with more visual images to brand them.

The political season of seasons is upon us. Let’s at least have some fun looking at how candidates and their marketing teams present them via logos.

At The New York Times: a palette takes shape

How U.S. presidential candidates brand themsvelves via their logosHow U.S. presidential candidates brand themsvelves via their logos
Looks like those visual folks at The New York Times' The Upshot are developing a consistent palette for presenting presidential candidates. I like it.
TheMarioBlog post # 1731
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Vegetarian Meatballs with Fried Napa Cabbage

    How to make meatless 'meatballs' that actually taste fantastic and satisfy both vegetarians and meat lovers? We'll let you in on a secret... or actually two:... Read more

    9 hours, 35 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • What I Wore: Cropped Wide-Leg Jeans

    What Wore: Cropped Wide-Leg Jeans

    Just call me a hypocrite, or maybe a convert. Just a few short months ago I told a reader to get rid of a pair of high-waisted cropped wide-leg jeans and now... Read more

    9 hours, 44 minutes ago by   Wardrobeoxygen
    FASHION, SELF EXPRESSION, SHOPPING
  • Supporting Someone with Dementia

    Dementia can be a sad, stressful disease for the victim, but also for their family, friends, and carers. A diagnosis of dementia is not the end of the world... Read more

    9 hours, 57 minutes ago by   Steve Bradley
    HEALTH, PSYCHOLOGY
  • Oh Pep! – ‘Your Nail and Hammer’

    Pep! ‘Your Nail Hammer’

    Australian duo Oh Pep! have released ‘Your Nail and Hammer’, the third single from their upcoming second album. The short and sweet song finds the band... Read more

    10 hours, 13 minutes ago by   Spectralnights
    ENTERTAINMENT, MUSIC
  • Kaduna State University Postgraduate Admission List – 2018/2019

    KASU Postgraduate Admission List for the 2018/2019 academic session has been released. Candidates who applied for admission into the Postgraduate programmes of... Read more

    10 hours, 37 minutes ago by   Naijapary
    SOCIETY, A-CLASSER
  • The Trouble with Mary Pinnock

    Trouble with Mary Pinnock

    You know me, I can never leave anything alone. I am always up for a challenge and possibly the worst thing anyone can say to me is 'you probably won't find... Read more

    10 hours, 39 minutes ago by   Kirsty Stonell Walker
    CULTURE
  • MAUTECH Yola Admission List – 2018/2019 Out

    MAUTECH 1st batch admission list for the 2018/2019 academic session has been released. Candidates who appkied for admission in the university are by this... Read more

    10 hours, 42 minutes ago by   Naijapary
    SOCIETY, A-CLASSER

Magazines