Themarioblog
MY BLOGS
-
TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
-
The Wall Street Journal: Design in the Murdoch Years
It's seven yerars since Rupert Murdoch acquired The Wall Street Journal from the Bancroft family for $5 billion. Many changes have taken place, including in th... Read more
Posted on 05 August 2015 MEDIA, SOCIAL MEDIA, TECH -
Meanwhile, New Printing Presses Get Installed
The extinction of print is a frequent topic in media discussions nowadays. Yet, if one reads the trade journals, it would be difficult to imagine that print is... Read more
Posted on 04 August 2015 MEDIA, SOCIAL MEDIA, TECH -
Type Tips That Never Go out of Fashion
In a media world where everything seems to become obsolete in 15 minutes or less, there are some of the essential rules of typography that live forever. Here ar... Read more
Posted on 03 August 2015 MEDIA, SOCIAL MEDIA, TECH -
Garcia Media Names Reed Reibstein Director of Product Design
A new title reflects Reed’s focus on product design as he enters his fifth year with us Read more
Posted on 31 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Getting Inspiration from Those Who Are Doing It Right
There is no better inspirational textbook to learn about the status of the media in the era of the media quintet than to follow those who seem to be doing it... Read more
Posted on 30 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Design, Homepages and What Users Prefer: Why Are We Not Surprised?
A new report from the Engaging News Project shows that users prefer modular, image-heavy homepage designs. That’s exactly what we heard from users during the... Read more
Posted on 29 July 2015 MEDIA, SOCIAL MEDIA, TECH -
At the NYT: an Effective Subscription Campaign
It has all the ingredients of the old fashioned subscription campaign, including the full page ad in the print product, but I like how The New York Times... Read more
Posted on 28 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Time to Give Native Ads the Attention They Deserve
While some of the major players are taking big steps to consolidate the presence of native ads in their operations, I am somewhat surprised by the lack of... Read more
Posted on 27 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Two More McClatchy Titles Launch with New Phiosophy, Look
The 29 McClatchy dailies will be launching over the next few months, a process that started with four of the California titles in May. Read more
Posted on 24 July 2015 MEDIA, SOCIAL MEDIA, TECH -
For Today’s Storytelling: It’s the Now, the Why and the What Next
The Washington Post is testing a new approach to storytelling that adds context to stories of the day. It is an issue that has to do with frequency, with how w... Read more
Posted on 23 July 2015 MEDIA, SOCIAL MEDIA, TECH -
New from The Huffington Post for Those in the Lean Back Mode
The Huffington Post will journey into the world of long narratives, as in a website where every story is a cover story with topics ranging from ISIS to feminism... Read more
Posted on 22 July 2015 MEDIA, SOCIAL MEDIA, TECH -
No, I Did Not Miss It, but It’s Nice to Read It Again
First, The Guardian started doing it, right on my Apple Watch. The alert would come in with “In Case You Missed It” and three our of four times I had not misse... Read more
Posted on 21 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Monocle’s Mediterraneo is Here and Includes Special Edition
One of Tyler Brulé's precious creations is that once a year summer newspaper, Mediterraneo, which appears at exclusive beaches in Greece and Italy. The Summer... Read more
Posted on 20 July 2015 MEDIA, SOCIAL MEDIA, TECH -
The Washington Post: New App for iPhone, iPad and iPod Touch
A thing of beauty, that is how I would describe The Washington Post's app as it appears on my iPhone and my iPad. The app is easy to navigate. The design is... Read more
Posted on 17 July 2015 MEDIA, SOCIAL MEDIA, TECH -
AP and The Latest: the Now of News as the Ultimate Essential
It’s all about our notions of frequency and how we view the structuring of news stories. AP contributes a fresh approach, but not one that is necessarily new. Read more
Posted on 16 July 2015 MEDIA, SOCIAL MEDIA, TECH -
It’s Launch Time for Three More McClatchy Titles
It's time for three more McClatchy dailies--The Charlotte Observer, (Raleigh) News Observer, and The (Rock Hill) Herald--to launch a new look and philosophy o... Read more
Posted on 15 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Minions on Page One: Nothing Despicable About Them
This may be the dog days of summer, but there was nothing even remotely sleepy about the Los Angeles Times : it placed an ad for the upcoming Universal movie... Read more
Posted on 14 July 2015 MEDIA, SOCIAL MEDIA, TECH -
The Type Attacks of Summer
Returning to my New York home after vacation: delighted to catch up with my magazine reading. Yes, all those printed mags stack up on my coffee table as I becom... Read more
Posted on 13 July 2015 MEDIA, SOCIAL MEDIA, TECH -
Mario Enjoying a Few Days at the Beach
It's been a ritual for my familyl for decades: my children, their spouses and my 11 grandchildren all gather for a few days in the sun in beautiful Longboat Key... Read more
Posted on 29 June 2015 MEDIA, SOCIAL MEDIA, TECH -
Is That an Apple Watch in Your Pocket?
The Apple Watch is fashionable, so it is no surprise that it would grab the attention of fashion icon Tom Ford, who has created the ideal pocket watch carrier... Read more
Posted on 26 June 2015 MEDIA, SOCIAL MEDIA, TECH