Media Magazine

Two More McClatchy Titles Launch with New Phiosophy, Look

Posted on the 24 July 2015 by Themarioblog @garciainteract

The 29 McClatchy dailies will be launching over the next few months, a process that started with four of the California titles in May. We at Garcia Media are honored to have been a part of a project that truly rethinks how newsrooms operate, considers new strategies for storytelling across platforms, and develops new products for mobile, tablet, responsive web and print. 

We worked closely with the McClatchy team, headed by Anders Gyllenhaal , vice president of news and Washington editor at McClatchy.  This is how Anders summarized the project:

Technology has altered so much about the reading experience – from the pace of news, to how stories are best told, to the way people choose for themselves what’s newsworthy. It was time to find new approaches to explore how all of this applies to local news.

This week, The State and The Sun Review launched, and we invite you to take a look at what they have done:

The relaunch: In the publishers' own words


http://new.thestate.com
http://new.myrtlebeachonline.com/
 

For more about the McClatchy project


http://garciamedia.com/blog/mcclatchy_project_unveiling_of_a_broad_evolution

http://​http://www.poynter.org/news/mediawire/343727/today-mcclatchy-hits-reset-with-several-sites-heres-how/

http://www.poynter.org/news/media-innovation/326011/gyllenhaal-mcclatchy-reimagines-its-publishing-process/

http://garciamedia.com/blog/its_launch_time_for_three_more_mcclatchy_titles

TheMarioBlog post # 1809
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

Back to Featured Articles on Logo Paperblog

Magazines