Thehangline

LATEST ARTICLES ( 134 )

• Road Ninja Strikes Again

  

  Outdoor advertising powerhouse, Lamar recently released an iPhone app called Road Ninja. (Android version coming soon I hope.) The app helps travelers find... Read more

  Posted on 03 November 2011 BUSINESS, MARKETING & ADVERTISING

• Chemical Bank Rakes In Viewers

  

  This is what I love to see – a business not talking about features that every other competitor can offer or some generic headline about how they’re #1. Instead... Read more

  Posted on 02 November 2011 BUSINESS, MARKETING & ADVERTISING

• How Party City Does Halloween

  

  Tina Rataj and Curtis Petraglia at Adams Outdoor in Charlotte pulled off this spectacle for Party City. Simple. Clean. And big 3D props. Nice touch with the... Read more

  Posted on 18 October 2011 BUSINESS, MARKETING & ADVERTISING

• A Message to Breast Cancer Survivors and Victims

  

  To acknowledge breast cancer awareness month, the staff at Olympus Media is showing their support in a big, big way. They wrote messages to loved ones that... Read more

  Posted on 17 October 2011 BUSINESS, MARKETING & ADVERTISING

• 2012 OBIE Awards Call for Entries

  

  The 2012 OBIEs are open for entry, and they’re announcing it with this sweet poster by Extra Credit Projects. Deadline for entries is December 16, 2011. What ar... Read more

  Posted on 13 October 2011 BUSINESS, MARKETING & ADVERTISING

• Outdoor Tributes to Steve Jobs

  

  Thanks to everyone who submitted digital billboard tributes to Steve Jobs. I’ve collected them all here.Extra Credit Projects Adams Outdoor Advertising Olympus... Read more

  Posted on 06 October 2011 BUSINESS, MARKETING & ADVERTISING

• A History of Apple in Outdoor Advertising

  

  We lost a great innovator last night. Steve Jobs, CEO of Apple, passed away at the young age of 56. His vision, success and contributions to technology are... Read more

  Posted on 06 October 2011 BUSINESS, MARKETING & ADVERTISING

• How Has Outdoor Advertising Changed Since 1942?

  

  My buddy Joe pointed me to this documentary (link below) created in 1942 by General Outdoor Advertising in Chicago. It’s amazing to see that things haven’t... Read more

  Posted on 27 September 2011 BUSINESS, MARKETING & ADVERTISING

• 99 Ways to Market Your Small Business

  

  On September 29th, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design will be released. Sounds pretty damn comprehensive,... Read more

  Posted on 21 September 2011 BUSINESS, MARKETING & ADVERTISING

• Performing a Magic Trick on a Billboard

  

  What a beautifully simple idea advertising a magic festival. Passersby were stunned when birds magically flew out of the hat on top. This is a fantastic way to... Read more

  Posted on 13 September 2011 BUSINESS, MARKETING & ADVERTISING

• Living Flowers Beautify a Billboard for Banrock Station Wine

  

  Banrock Station simply wants to tell the world that they’ve donated £30,000 to help beautify England. So they beautified a billboard with 14 different species o... Read more

  Posted on 12 September 2011 BUSINESS, MARKETING & ADVERTISING

• Growing Bacteria on a Billboard

  

  File this under “NO-FREAKING-WAY.” Lowe Roche and Warner Bros. created big petri dishes of bacteria to promote Contagion. They “paint” the material with bacteri... Read more

  Posted on 08 September 2011 BUSINESS, MARKETING & ADVERTISING

• Will Whitney Be Half as Funny as Its Billboards?

  

  We’ve been listening to a lot of Steven Wright, Demitri Martin and Mitch Hedberg in the office lately, so I’ve begun to deeply appreciate the art of a... Read more

  Posted on 08 September 2011 BUSINESS, MARKETING & ADVERTISING

• Behind-The-Scenes of a 3D Billboard for Colorado State Patrol

  Amélie Company is back with another 3D spectacular for Colorado State Patrol. The first one we featured was amazing, but this one stands to up the ante. Read more

  Posted on 07 September 2011 BUSINESS, MARKETING & ADVERTISING

• A Timely Digital Billboard Memorial of September 11th

  

  Following on the heels of OAAA’s 9/11 PSA is Olympus Media’s own version which makes great use of digital billboards. From Olympus:The attached is truly a... Read more

  Posted on 06 September 2011 BUSINESS, MARKETING & ADVERTISING

• Outdoor Advertising Goes to the Birds

  Visual metaphors are a powerful device in advertising. Live-action metaphors are even better. Such is the case in this example from Grey Indonesia for Panadol... Read more

  Posted on 02 September 2011 BUSINESS, MARKETING & ADVERTISING

• Remembering September 11th on Digital Billboards

  

  We just got word that Rob Jackson at Extra Credit Projects designed some public service ads to remember September 11th. The designs are available in several... Read more

  Posted on 30 August 2011 MARKETING & ADVERTISING

• Firehouse + Stripes = Cool

  

  We received these fantastic, simple executions from our friends at Firehouse. Their write up says it best, so I’ll let them do the talking.This summer has been ... Read more

  Posted on 12 August 2011 BUSINESS, MARKETING & ADVERTISING

• Up Close and Personal at Woodland Park Zoo

  

  While perusing the sites of some of my favorite agencies, I stumbled upon this outdoor advertising campaign for Woodland Park Zoo by Wong Doody Crandall Wiener. Read more

  Posted on 08 August 2011 BUSINESS, MARKETING & ADVERTISING

• Good Times with Snooty Old Farts

  

  These days, I mean especially these days, it’s enjoyable to poke fun at rich people. Personally, I’ve always enjoyed it. These are great examples of how the... Read more

  Posted on 03 August 2011 BUSINESS, MARKETING & ADVERTISING