Business Magazine

A History of Apple in Outdoor Advertising

Posted on the 06 October 2011 by Thehangline

We lost a great innovator last night. Steve Jobs, CEO of Apple, passed away at the young age of 56. His vision, success and contributions to technology are staggering, so I’ll let you read about that at his Wikipedia page. I thought it would be appropriate to pay tribute to this legend of technology by showcasing some of the outdoor advertising campaigns Apple and TBWA\Chiat\Day created together over the years.

What can we learn from Apple’s outdoor ads? Keep it simple. Promote one product at a time. Usually the best feature to promote is how the product will make you feel or change your life, not some sort of technical spec or gadget jargon. Have a brand vision and stick to it. Design is everything.

A History of Apple in Outdoor Advertising

A History of Apple in Outdoor Advertising

A History of Apple in Outdoor Advertising

iPod Billboard with Lee Clow from TBWA\Chiat\Day

iPod Billboard

iPod Billboard

A History of Apple in Outdoor Advertising

Apple iTunes Billboard

iPhone Transit Ad

iPod Touch Billboard

A History of Apple in Outdoor Advertising

Apple iPad billboard

iPad Billboard

A History of Apple in Outdoor Advertising

And here’s some recommended reading:


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How to Make Packing and Moving Easier

    Moving is definitely a hectic task, but with some proven ways, it can be an easier job. Moving needs organization and proper planning. With some simple steps,... Read more

    4 hours, 33 minutes ago by   Meet Rv
  • Unique Ways to Back-Up Your Data

    Imagine how you would feel having burnt the midnight oil preparing your work presentation, only to wake up the next morning to find your computer has crashed.... Read more

    4 hours, 44 minutes ago by   Meet Rv
  • A Rare Mutation: The Answer to Obesity?

    Rare Mutation: Answer Obesity?

    Would you believe it if I told you that there are people who are genetically incapable of getting obese? Well, it's apparently true! Researchers have found... Read more

    4 hours, 58 minutes ago by   Dietdoctor
  • Star Citizen - Roadmap Update - Wot No Multi-system?

    Star Citizen Roadmap Update Multi-system?

    after someone in the dev team accidentally uploaded a 3.3-3.6 Roadmap a couple of weeks ago that was all sortsa wrong, RSI aka CIG aka makers of both the Star... Read more

    6 hours, 23 minutes ago by   Freeplanet
  • A Gay with a Bun in Bungay

    with Bungay

    Last month’s prolonged heatwave, reminiscent of our Turkey days, drove us from the sticky city to the cute little towns of Bungay and Beccles, just across the... Read more

    6 hours, 59 minutes ago by   Jackscott
  • Josie Entertains the Old Folks

    Josie Entertains Folks

    Read more

    9 hours, 59 minutes ago by   Vickilane
  • An Everyday Thing by Nancy Richardson BLOG TOUR

    Nancy Richardson's poems concern coming of age in the rust-belt of Ohio during a period of decay of the physical and political structures that made the region... Read more

    11 hours, 28 minutes ago by   Pamelascott

Paperblog Hot Topics