Business Magazine

Growing Bacteria on a Billboard

Posted on the 08 September 2011 by Thehangline

Contagion Bacteria Billboard by Lowe Roche

File this under “NO-FREAKING-WAY.” Lowe Roche and Warner Bros. created big petri dishes of bacteria to promote Contagion. They “paint” the material with bacteria spores and incubate it. Over time, the spores grow to reveal the message. I am utterly flabbergasted by the genius of this concept. Here’s the accompanying behind-the-scenes and time lapse video:


Link to Video

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